Performance Marketer

Job Summary

QUA, a new-age westernwear brand redefining power dressing for women, is seeking a Performance Marketer with 2-3 years of hands-on direct-to-consumer (D2C) experience. The role focuses on managing and scaling paid acquisition campaigns primarily on Meta (Facebook/Instagram) and Google platforms. This execution-oriented position requires working directly within ad platforms, analyzing campaign performance, and continuously optimizing based on data insights to drive growth.

Responsibilities

• Own day-to-day performance management and optimization of ad campaigns on Meta.
• Plan and execute campaigns for new launches, collections, evergreen products, promotions, and retargeting efforts.
• Manage budgets, campaign structures, audience targeting, and bidding strategies to meet acquisition and conversion targets.
• Monitor key performance metrics closely and take corrective actions based on data analysis.
• Continuously test new audiences, creatives, messaging, landing pages, products, and offers to improve campaign effectiveness.
• Utilize Google Analytics 4 (GA4), Meta Ads Manager, Google Ads, and other analytics tools to evaluate performance and understand the customer journey.
• Track performance against targets, identify gaps, and communicate clear recommendations and next steps.
• Collaborate closely with creative, content, merchandising, and e-commerce teams to align media strategy with business priorities.
• Develop a deep understanding of the brand’s customers, products, unit economics, and purchase journey to inform media decisions.
• Maintain regular performance reporting, experimentation trackers, and documentation of key learnings.

Qualifications

• 2-3 years of hands-on performance marketing experience with D2C brands.
• Strong, practical experience managing Meta Ads independently.
• Working knowledge of Google Ads platform.
• Solid understanding of D2C growth metrics and unit economics.
• Excellent analytical and problem-solving skills with strong proficiency in Microsoft Excel.
• Ability to interpret data beyond surface-level platform metrics to identify underlying causes of performance changes.
• Strong creative understanding; able to assess ads and articulate why specific creatives, hooks, or messages are effective.
• Highly detail-oriented, proactive, and comfortable taking ownership without waiting for instructions.

Experience

• 2-3 years of direct experience in performance marketing within D2C brands.
• Proven track record of managing paid acquisition campaigns on Meta and Google platforms.

Environment

• Full-time role based in Gurgaon.
• Reports directly to the Founder.
• Execution-focused role requiring hands-on work inside ad platforms and close collaboration with cross-functional teams.