Funnel ABM Lead – Awareness (ToFu)

Job Summary

We are seeking a growth-minded marketer obsessed with generating awareness, demand, and consumer discovery at scale. This role operates at the intersection of content, creators, media, and brand building, focusing on top-of-funnel growth strategies to ensure the market knows we exist.

Responsibilities

• Develop and execute top-of-funnel growth strategies.
• Plan and manage awareness campaigns across paid and organic channels.
• Lead demand generation initiatives to drive consumer interest.
• Expand audience reach and acquire new consumers.
• Design and implement content distribution strategies.
• Oversee media planning and optimization to maximize campaign effectiveness.

Qualifications

• 4 to 8 years of experience in growth marketing, content marketing, or demand generation.
• Strong understanding of paid social and digital media platforms, including Google Ads and Meta (Facebook) Ads.
• Proven experience scaling direct-to-consumer (D2C) or consumer brands.
• Comfortable working with large datasets and attribution models.
• Excellent analytical skills to measure and optimize key performance metrics.
• Strong communication and collaboration skills to work across content, media, and brand teams.
• Bachelor’s degree in Marketing, Business, or a related field preferred.

Preferred Skills

• Experience with video content marketing and optimization.
• Familiarity with audience segmentation and targeting strategies.
• Knowledge of emerging digital marketing trends and tools.

Experience

• 4 to 8 years in relevant roles focused on growth marketing, content marketing, or demand generation.
• Hands-on experience with paid social and digital media campaigns.
• Background in scaling consumer or D2C brands.

Environment

• Location: Mumbai.
• The role involves working in a dynamic marketing environment that integrates content creation, media planning, and brand building.
• Collaboration with cross-functional teams including content creators and media specialists.

Key Metrics

• Reach
• Awareness
• Video Views
• Traffic
• Engagement
• New Audience Acquisition