Assistant Brand Manager (ABM) - Social Media

Job Summary

We are seeking a creative, digitally savvy, and results-driven Assistant Brand Manager – Social Media to lead Flux Theory's social media strategy, brand presence, audience engagement, and organic growth across digital platforms. The ideal candidate will have a deep understanding of social platforms, consumer behavior, internet culture, brand storytelling, and content performance. This role combines creative judgment, strategic thinking, and analytics to build a distinctive and culturally relevant social presence.

Responsibilities

• Social Media Strategy & Brand Building
  Develop and execute platform-specific strategies aligned with brand positioning and marketing objectives. Own the organic brand presence across Instagram, YouTube, Facebook, LinkedIn, and emerging platforms. Build a consistent, recognizable social identity to improve reach, engagement, and audience growth. Identify culturally relevant conversations and consumer insights to strengthen brand relevance.

• Content Planning & Creative Direction
  Manage the social media calendar including launches, campaigns, recurring series, and topical moments. Collaborate with short-form and long-form content teams to develop platform-native content. Write and review creative briefs; evaluate reels, carousels, captions, and visual assets for brand consistency. Ensure content is adapted for each platform and aligned with Flux Theory’s voice.

• Social-First Campaigns & Ideation
  Conceptualize and execute social-first campaigns that generate awareness and conversation. Develop ideas around products, fragrances, consumer experiences, and cultural moments. Adapt trends, memes, creator formats, and emerging social behaviors while maintaining originality. Build recurring content properties that support brand recall and audience loyalty.

• Community Management & Engagement
  Oversee comments, mentions, direct messages, and community conversations. Collaborate with customer support on queries, feedback, and complaints; maintain escalation processes. Track sentiment and audience feedback to improve communication and engagement.

• Influencer & Cross-Functional Collaboration
  Coordinate with influencer, creative, content, production, and performance teams on campaigns and assets. Identify organic content suitable for paid amplification in collaboration with the performance team. Manage external social media agencies, creators, and partners as required.

• Trend Research & Competitive Analysis
  Monitor platform developments, trends, creator content, and cultural conversations. Analyze competitor activity across personal care, beauty, lifestyle, and direct-to-consumer (D2C) brands. Identify content gaps and opportunities for differentiated brand communication.

• Analytics & Performance Optimization
  Track reach, impressions, engagement, shares, saves, follower growth, views, and watch time. Interpret audience insights and evaluate campaigns to optimize future strategy. Prepare weekly and monthly reports with practical recommendations.

• Social Media Operations
  Manage publishing schedules, approval workflows, and asset delivery across channels. Coordinate launches and activations, ensuring captions, formats, and platform specifications are accurate. Ensure quality and deadlines are met across multiple stakeholders and ongoing projects.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Advertising, Communications, or related discipline.
• 3 to 6 years of relevant experience in social media, brand marketing, or digital strategy.
• Proven experience independently managing consumer-brand social accounts and organic campaigns.
• Strong knowledge of Instagram, YouTube, Facebook, LinkedIn, and emerging platforms.
• Ability to plan social media calendars, lead creative reviews, and brief designers, editors, and creators.
• Strong analytical thinking, communication, project management, and stakeholder coordination skills.

Preferred Skills

• Experience in direct-to-consumer (D2C), fast-moving consumer goods (FMCG), beauty, personal care, lifestyle, or fashion sectors.
• Portfolio demonstrating brand campaigns, organic audience growth, and high-quality social content.
• Experience with influencer/user-generated content (UGC) strategies, social listening, and creator collaboration.
• Familiarity with Meta Business Suite, YouTube Analytics, and social media publishing tools.
• Understanding of reputation management and sensitive comment escalation processes.

Experience

• 3 to 6 years of relevant experience in social media management, brand marketing, or digital strategy.
• Experience managing consumer-brand social media accounts and organic campaigns independently.

Environment

• Location: Mumbai
• Employment Type: Full-Time
• Reporting To: Brand & Content Head / Head of Marketing
• Work setting involves collaboration with multiple teams including creative, content, production, performance, and external agencies.

Key Performance Indicators (KPIs)

• Organic reach, impressions, engagement rate, shares, saves, and comments.
• Follower growth, audience quality, video watch time, and retention.
• Brand mentions, sentiment, and community response timelines.
• Performance of social-first campaigns and organic website traffic.
• Publishing accuracy, calendar adherence, and audience awareness growth.

Ideal Candidate Profile

The ideal candidate is a proactive social media brand builder who goes beyond scheduling posts. They can independently shape social strategy, assess creative quality, recognize cultural opportunities, build audience relationships, and coordinate teams to execute effectively.

Joining Preference

Immediate joiners or candidates with a maximum notice period of 30 days will be preferred.