Performance Marketing Manager – Meta & Google Ads

Company Overview

PERCH Brands Pvt. Ltd. is a rapidly growing, homegrown direct-to-consumer (D2C) menswear brand dedicated to redefining modern Indian menswear. Founded in 2023, PERCH focuses on premium quality, in-house manufacturing, craftsmanship, and design innovation. The brand specializes in high-quality smart-casual apparel designed for the contemporary Indian man, combining refined everyday aesthetics, sharp silhouettes, premium fabrics, and modern design. With a strong emphasis on product quality and customer experience, PERCH is building a distinctive menswear brand for the evolving Indian consumer.

Job Summary

The Performance Marketing Manager will be responsible for driving customer acquisition, revenue growth, and marketing efficiency through expert management of Meta Ads and Google Ads campaigns. This role requires a hands-on marketer with strong agency experience and a proven track record managing large-scale brands. The manager will develop and execute full-funnel paid media strategies, optimize campaign performance, and collaborate closely with creative and content teams to deliver high-impact advertising that supports PERCH’s growth objectives.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta Ads and Google Ads platforms.
• Drive revenue growth while maintaining efficient Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC).
• Develop and implement full-funnel paid media strategies covering acquisition and remarketing efforts.
• Manage campaign budgets, targeting, bidding strategies, audience segmentation, and ongoing optimization.
• Analyze campaign performance data to identify opportunities for scaling and improving efficiency.
• Collaborate with creative and content teams to develop high-performing ad creatives.
• Monitor key performance metrics including ROAS, CAC, Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Mille (CPM), Conversion Rate (CVR), Average Order Value (AOV), and revenue.
• Conduct audience research, competitor analysis, and structured campaign testing to refine strategies.
• Prepare detailed performance reports with actionable insights and recommendations.
• Scale profitable campaigns while maintaining sustainable customer acquisition costs.
• Coordinate with e-commerce platforms and tools such as Shopify, EasyEcom, Flipkart Vendor Management System (VMS), NimbusPost, Shiprocket, Return Prime, and other marketplace/order management system (OMS) platforms.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, or related field preferred.
• 3–5 years of hands-on experience in performance marketing.
• Proven agency experience or experience within the D2C industry is preferred.
• Demonstrated experience managing large-scale brands generating at least ₹3 Crore monthly revenue per brand.
• Strong expertise in Meta Ads and Google Ads platforms.
• Deep understanding of performance marketing metrics, attribution models, and funnel optimization.
• Data-driven mindset with strong analytical and problem-solving skills.
• Experience working with fashion, lifestyle, and e-commerce brands is preferred.
• Familiarity with e-commerce platforms and tools such as Shopify, EasyEcom, Flipkart VMS, NimbusPost, Shiprocket, Return Prime, and other marketplace/OMS platforms is an added advantage.

Experience

• 3 to 5 years of relevant experience in performance marketing, preferably with agency or D2C brand exposure.
• Experience managing large-scale digital marketing campaigns with significant monthly revenue targets.

Environment

• Location: West Delhi
• Employment Type: Full-time
• Industry: Direct-to-Consumer (D2C), Menswear, Fashion
• Work setting likely involves collaboration with creative, content, and e-commerce teams in a dynamic, fast-paced environment.