Content Strategist

Company Overview

Wellopia is a kids' wellness brand on a mission to make everyday wellness simple, effective, and genuinely enjoyable for children and parents. The company builds a modern wellness brand where science meets nature, aiming to make healthy habits feel less like a chore and more like something kids actually look forward to.

Job Summary

Wellopia is seeking a Content Strategist to transform ideas, insights, products, and everyday parenting moments into engaging content that audiences want to watch, read, share, and remember. This role involves developing and executing content strategies across organic social media, paid campaigns, product launches, brand storytelling, and performance content to support the company’s growth and brand presence.

Responsibilities

• Develop and execute content strategies across Instagram, Meta platforms, website, campaigns, and other relevant channels.
• Build monthly and campaign-specific content calendars aligned with brand and business objectives.
• Establish strong content pillars, themes, hooks, formats, and storytelling frameworks.
• Create concepts for Reels, carousels, static posts, stories, user-generated content (UGC), influencer content, and paid advertisements.
• Translate product unique selling points (USPs), ingredients, benefits, and scientific information into simple, engaging, and parent-friendly communication.
• Develop high-performing hooks and content angles for Meta and other performance marketing channels.
• Identify cultural moments, trends, conversations, and parenting insights to create relevant content.
• Collaborate closely with Design, Video, Marketing, Performance Marketing, Product, and Influencer teams to bring ideas from concept to execution.
• Create detailed content briefs for designers, video editors, creators, and agencies.
• Ensure consistency in Wellopia’s tone of voice, messaging, visual storytelling, and brand personality.
• Develop campaign narratives for product launches, seasonal campaigns, festivals, and brand initiatives.
• Conduct research on competitors, consumer behavior, social trends, and emerging content formats.
• Analyze content performance and leverage insights to continuously improve content strategy.
• Experiment with new formats and creative approaches to enhance engagement, reach, retention, and conversions.

Qualifications

• 2–5 years of experience in content strategy, social media, brand content, creative strategy, or a related role.
• Strong understanding of Instagram, Meta platforms, Reels, social-first content, and digital marketing.
• Excellent storytelling and copywriting skills.
• Ability to transform simple insights into strong content ideas or campaign concepts.
• Deep knowledge of hooks, calls to action (CTAs), storytelling structures, and audience psychology.
• Capability to balance brand-building content with performance-driven content.
• Experience collaborating with designers, video editors, creators, influencers, or agencies.
• Strong research skills with an understanding of consumer and social media trends.
• Ability to simplify complex topics into clear, relatable, and engaging content.
• Strong ownership, attention to detail, and ability to thrive in a fast-paced startup environment.

Preferred Skills

• Ability to think in ideas rather than just posts.
• Skill in spotting content opportunities before they become trends.
• Strong instinct for hooks and storytelling.
• Flexibility to switch between fun Instagram Reels and credible product communication.
• Understanding that “viral” and “valuable” content are not always the same.
• Curiosity about kids, parenting, wellness, consumer brands, and culture.
• Enthusiasm for experimenting, testing, learning, and improving.
• Capability to take ownership from brief to final content delivery.

Experience

• 2 to 5 years of relevant experience in content strategy, social media, brand content, or creative strategy roles.

Environment

• Location: Bengaluru
• Work Mode: Work from Office
• Employment Type: Full-time
• Work setting involves collaboration with multiple teams in a fast-paced, startup environment focused on building a kids' wellness brand.

Growth Opportunities

• Opportunity to own content strategy rather than just executing briefs.
• Work across brand, social, performance, influencer, and product marketing.
• Chance to build a brand from the ground up.
• Direct impact on how parents discover, understand, and connect with Wellopia.

How to Apply

If you can transform “just another product post” into content that parents actually stop scrolling for, Wellopia encourages you to apply. Submit your CV along with a portfolio or work samples showcasing your content strategy, campaigns, social content, or brand work.