Job Summary

Will serve as the strategic growth architect, responsible for building and executing a comprehensive group-level marketing and revenue engine. This role aims to establish category leadership, drive demand generation, enhance brand equity, improve lead monetization, and accelerate growth across multiple products, business units, partners, and customer segments.

The role will work directly with the founders and leadership team to define the long-term marketing vision, creating a unified lead-to-revenue system that supports the organization's expansion across technology-led businesses and emerging market opportunities.

Responsibilities

• Demand Generation & Revenue Growth: Own top-of-funnel growth initiatives across digital, partner, field, and inside sales channels; build scalable lead-generation engines across the organization's product portfolio; optimize CAC, lead quality, conversion rates, and marketing ROI.

• Unified Lead Engine & Cross-Sell Growth: Create a centralized lead management and revenue orchestration system; facilitate effective lead sharing, routing, qualification, and cross-selling; develop customer journey tracking to improve conversion efficiency.

• Lead Governance & Conversion Optimization: Design systems to improve lead accountability and minimize leakage across sales and partner ecosystems; establish SLAs, response times, lead ownership rules, and escalation processes; implement performance dashboards to track lead response, follow-up, conversion, and pipeline efficiency.

• Brand Building: Strengthen brand positioning and market visibility across business verticals; lead thought leadership initiatives, PR, analyst relations, social media, and industry visibility efforts.

• Product Marketing: Lead go-to-market strategies for new product launches, features, and technology capabilities; translate complex offerings into clear customer value propositions; develop competitive positioning and segmentation strategies.

• Channel & Partner Marketing: Develop marketing programs for channel partners, resellers, implementation partners, and referral ecosystems; enhance partner activation and regional marketing effectiveness; provide scalable marketing assets to support partner-led growth.

• Digital & Performance Marketing: Build a comprehensive digital marketing engine encompassing SEO, SEM, content marketing, social media, performance marketing, automation, and CRM-driven campaigns; scale inbound pipeline generation through data-driven experimentation.

• Customer Lifecycle & Retention: Drive onboarding, activation, retention, upselling, and engagement programs; improve customer satisfaction, product adoption, and community engagement; establish customer education initiatives such as webinars, certifications, and training.

• Team Leadership & Operating Cadence: Lead and mentor marketing teams across business units; foster a high-performance culture; implement modern marketing systems, dashboards, governance structures, and operating routines; align marketing with sales, product, customer success, and partner teams.

Qualifications

• 12–20 years of experience in marketing, growth, or revenue leadership roles.

• Proven expertise in B2B technology, SaaS, enterprise software, fintech, or digital platforms.

• Experience scaling multi-product businesses and driving integrated growth strategies.

• Prior experience managing partner-led distribution ecosystems.

• Strong skills in brand marketing, growth marketing, product marketing, revenue operations (RevOps), channel governance, funnel analytics, attribution, CRM, and workflow automation.

• Educational qualifications such as BTech, BSc, MSc, MBA, or equivalent.

Preferred Skills

• Deep understanding of B2B customer behaviour and buying journeys in India.

• Strong analytical, strategic, and execution capabilities.

• Ability to work closely with founders in a high-growth environment.

• Experience building teams, processes, and marketing systems at scale.

• Ability to drive accountability across distributed sales and partner ecosystems.

Experience

• 12–20 years of relevant experience in marketing,