Performance Marketing

Company Overview

Unbound Lifestyle is a premium men's grooming brand focused on creating high-performance personal care products for modern men. The brand combines innovation, quality, and thoughtful design to deliver products that fit seamlessly into an active lifestyle.
Website: unbound-lifestyle.com

Job Summary

The Performance Marketing role will focus on developing and executing effective marketing campaigns to enhance brand visibility and drive customer acquisition. The candidate will play a vital part in monitoring campaign performance and optimizing marketing strategies to achieve business objectives.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta and Google Ads.
• Monitor campaign performance, budgets, Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC), and other key marketing metrics.
• Conduct A/B testing and implement data-driven optimizations to improve campaign performance.
• Collaborate with the creative team to develop high-performing ad creatives and landing pages.
• Prepare regular performance reports and share actionable insights.

Qualifications

• 2–4 years of hands-on experience managing Meta and Google Ads.
• Strong understanding of performance marketing metrics and attribution.
• Experience working with Direct-to-Consumer (D2C) or consumer brands is preferred.
• Analytical mindset with proficiency in Excel and reporting tools.
• Ability to thrive in a fast-paced, high-growth environment.

Preferred Skills

• Experience with additional performance marketing tools and platforms.
• Knowledge of search engine optimization (SEO) and conversion rate optimization (CRO).

Experience

• 2-4 years of relevant experience in performance marketing, particularly in managing ads on Meta and Google.

Environment

• This position is based on-site at Sector 49, Gurugram.
• Working days are Monday to Friday.

Salary

• Salary details are not specified.

Growth Opportunities

• Opportunities for career advancement within the marketing team and the broader organization as Unbound Lifestyle continues to grow.

Benefits

• Benefits are not specified but may include standard offerings typically found in marketing roles such as health insurance and paid time off.