VP – Marketing

Company Overview

Not specified.

Job Summary

We are seeking a senior marketing leader to develop and scale the company's go-to-market (GTM) engine in the B2B technology sector. The role focuses on building a repeatable outbound demand generation process, creating a predictable pipeline engine, and establishing the Sales Development Representative (SDR)/Business Development Representative (BDR) function from the ground up. The successful candidate will drive revenue growth by implementing outbound strategies, managing teams, and aligning marketing efforts with sales objectives.

Responsibilities

• Build the outbound engine: Define strategy, channels, messaging, and operating rhythm for outbound demand generation.
• Build and scale the SDR/BDR function: Set up the team, hiring plan, processes, KPIs, playbooks, and performance cadence.
• Drive pipeline creation: Develop a measurable and predictable pipeline engine in close partnership with the Sales team.
• Make marketing revenue-led: Establish clear funnel metrics, attribution models, and accountability from activity through qualified pipeline and revenue.
• Own the overall B2B marketing and demand-generation strategy.
• Develop outbound programs targeting specific accounts, segments, and buyer personas.
• Build Account-Based Marketing (ABM) campaigns and account engagement programs.
• Collaborate closely with Sales on Ideal Customer Profile (ICP), messaging, pipeline targets, and conversion metrics.
• Hire, coach, and manage SDR/BDR talent as the function scales.
• Create repeatable processes, playbooks, and reporting for marketing and SDR performance.
• Track funnel performance across lead generation, qualification, meetings, pipeline, and conversion.
• Continuously test channels, messaging, and campaigns to improve pipeline efficiency.

Qualifications

• 8+ years of experience in B2B Marketing, Demand Generation, or Growth Marketing.
• Hands-on experience building outbound-led GTM motions beyond inbound or brand marketing.
• Proven experience in setting up and scaling SDR/BDR teams.
• Strong understanding of B2B pipeline generation, Account-Based Marketing (ABM), segmentation, and funnel metrics.
• Ability to work closely with Sales and translate marketing activities into measurable pipeline outcomes.
• High ownership and comfort operating in a fast-moving, build-from-scratch environment.
• Educational qualifications: Not specified.

Preferred Skills

• Experience with multi-channel outbound campaigns.
• Expertise in marketing automation and CRM tools.
• Strong analytical skills for funnel and performance tracking.
• Excellent leadership and team management capabilities.
• Knowledge of technology industry trends and B2B sales cycles.

Experience

• 8+ years of relevant experience in B2B marketing, demand generation, or growth marketing.
• Demonstrated success in building outbound GTM strategies and scaling SDR/BDR teams.

Environment

• The role is based in India.
• The work environment involves collaborating closely with sales teams and building processes from scratch.
• The setting is likely fast-paced and dynamic, requiring high ownership and adaptability.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.