Design Lead

Job Summary

We are seeking a Design Lead to take full ownership of the visual identity and creative direction for a rapidly growing consumer brand. The ideal candidate will independently drive visual concepts, execute high-impact campaigns, and elevate the overall design standards across multiple channels. This role offers an opportunity to shape the brand’s visual language, work in a fast-paced environment, and collaborate closely with cross-functional teams to deliver compelling creative solutions.

Responsibilities

• Own and evolve the brand’s visual identity across all channels, ensuring consistency and impact.
• Design high-impact creatives for print, outdoor, digital, and performance marketing campaigns.
• Translate briefs into clear, compelling visual concepts that align with brand objectives.
• Collaborate with marketing, copy, and growth teams to deliver work efficiently and effectively.
• Provide feedback and direction to improve overall design quality and maintain high standards.
• Build structure into workflows to enhance design efficiency and productivity.
• Plan and execute shoots end-to-end, including moodboards, styling, on-ground supervision, and post-production.
• Own projects from concept development to final execution, ensuring timely delivery.

Qualifications

• 10–12 years of experience with a strong portfolio showcasing work across print, outdoor, and digital media.
• Proven experience in agency and consumer brand environments, with a preference for startup experience.
• Ability to independently own projects and make strategic design decisions.
• Strong fundamentals in typography, layout, colour theory, and visual storytelling.
• Experience working on integrated offline and digital campaigns.
• Hands-on experience in planning and executing photoshoots.
• Proficiency in Adobe Creative Suite, Figma, and other core design tools.
• Experience using AI tools such as Midjourney, DALL·E, Runway, or similar for ideation, production, and iterations.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, high-ownership environment.
• Curiosity to explore emerging design tools and workflows.

Preferred Skills

• Experience working in startups or rapidly scaling brands.
• Strong visual storytelling and brand-building capabilities.
• Knowledge of performance marketing and campaign analytics.
• Experience in styling and creative direction for photoshoots.
• Familiarity with motion graphics and video editing is a plus.

Experience

• 10–12 years of professional experience in design, with a diverse portfolio demonstrating expertise across multiple media formats.
• Experience in agency settings and consumer brand environments preferred.
• Startup experience is highly desirable.

Environment

• Location: Bengaluru.
• Work setting: In-office with a fast-paced, dynamic environment.
• The role involves collaborative teamwork, creative ideation, and hands-on execution.
• May involve shoot planning and supervision, requiring flexibility and adaptability.