Brand Manager | Mile Collective

Job Summary

The Brand Manager at Mile Collective will be responsible for planning and executing go-to-market (GTM) strategies for new product launches and marketing refreshes of existing products, aligned with the brand strategy set by the Chief Marketing Officer (CMO). This role ensures the coherent rollout of creative assets across multiple platforms, manages production and influencer collaborations, drives PR and partnerships, and coordinates cross-functional teams to meet launch schedules and performance targets.

Responsibilities

• Plan and execute GTM strategies for new product launches and marketing refreshes in line with the brand strategy.
• Ensure simultaneous rollout of creative assets across the website, social media, and marketplaces such as Myntra, with ad content ready at launch.
• Manage end-to-end planning and execution of shoots, including budgeting, crew and talent bookings, talent commercials, usage rights, and timely delivery of finished creatives.
• Oversee creator outreach and collaborations, negotiate commercials, draft scripts for CMO approval, and ensure timely delivery of influencer, user-generated content (UGC), and ad content.
• Build and maintain PR and media relationships, and drive brand partnerships and collaborations.
• Plan and execute brand events, launch activations, pop-ups, and experiential initiatives.
• Act as the key liaison between creative, social media, performance marketing, and e-commerce teams to keep launches on schedule and optimize creative asset utilization.
• Own the content budget and co-own Return on Ad Spend (ROAS) targets with the performance team; track campaign performance and report results.

Qualifications

• 3–5 years of experience in brand management, marketing, or a related role.
• Strong understanding of brand strategy, social media, influencer marketing, and public relations (PR).
• Experience managing shoots, events, campaigns, and cross-functional teams.
• Excellent project management, communication, and budgeting skills.
• Proactive, creative, and detail-oriented with the ability to manage multiple projects independently.

Experience

• 3 to 5 years of relevant experience in brand management or marketing roles.

Environment

• Location: Bangalore, initially hybrid work setup transitioning to the central Bangalore office.
• Work setting involves coordination across creative, social media, performance marketing, and e-commerce teams.