Senior Performance Marketing Lead

Company Overview

Not specified.

Job Summary

The Senior Performance Marketing Lead will play a pivotal role in building and scaling customer acquisition efforts for an early-stage consumer brand. This high-impact position requires a performance-driven marketer with a strong commercial mindset, responsible for driving efficient growth, optimizing paid acquisition channels, and contributing to the overall revenue growth of the Direct-to-Consumer (D2C) business.

Responsibilities

• Develop and execute comprehensive paid acquisition strategies across digital platforms, including Meta and Google, to drive customer acquisition and revenue growth.
• Manage and optimize media spends, ensuring CAC (Customer Acquisition Cost) efficiency and maximizing ROAS (Return on Ad Spend).
• Lead creative testing and content creation initiatives to leverage consumer behavior trends and improve campaign performance.
• Analyze campaign data to identify insights, optimize performance, and report on key metrics to stakeholders.
• Build and scale growth engines from an early-stage environment, demonstrating strong ownership and strategic thinking.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives and brand positioning.

Qualifications

• Extensive hands-on experience in D2C performance marketing, with proven success in scaling paid media campaigns.
• Deep expertise in Meta (Facebook/Instagram), Google Ads, and campaign optimization techniques.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent understanding of consumer behavior and creative content trends.
• Demonstrated ability to operate effectively in an early-stage, fast-paced environment.
• Educational qualifications: Top-tier MBA with a strong academic and professional pedigree.
• Experience at a PE/VC fund, top-tier consulting firm, or as a founder is highly desirable.
• Strong commercial acumen and strategic thinking.

Preferred Skills

• Experience with creative content development and content marketing.
• Knowledge of performance marketing tools and analytics platforms.
• Ability to adapt quickly to changing market conditions and consumer trends.
• Leadership qualities with a proactive ownership mindset.

Experience

• Proven track record of 5+ years in performance marketing, specifically within D2C brands or startups.
• Experience managing significant media budgets and scaling growth initiatives.
• Prior experience in early-stage companies or entrepreneurial environments is a plus.

Environment

• The role is suited for a dynamic, fast-paced startup environment.
• Location details are not specified; remote or hybrid work arrangements may be considered.
• The position involves working closely with cross-functional teams in a collaborative setting.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.