Social Media Manager

Company Overview

Hilary Rhoda Cosmetics (Planet Cosmo) is dedicated to creating an exclusive makeup brand that empowers individuals of all ages, backgrounds, and skin tones through a diverse range of high-quality cosmetics. The company values customer feedback deeply, continuously refining its products through extensive research and development to ensure quality and skin-friendly formulations. Hilary Rhoda Cosmetics is committed to supporting women in overcoming challenges to succeed in life.

Job Summary

We are seeking a creative, trend-driven, and data-oriented Social Media Manager to lead the brand’s social media strategy and execution across multiple platforms. This role involves content planning, trendspotting, moment marketing, social media activations, collaborations, performance analysis, and team management to strengthen brand presence and audience engagement.

Responsibilities

• Content Strategy Planning & Execution

  • Develop and execute social media content calendars aligned with brand objectives.
  • Manage content across Instagram, LinkedIn, YouTube, and other relevant social platforms.
  • Coordinate with internal teams, designers, and content creators to ensure timely delivery of engaging content.
  • Maintain brand consistency across all social media communication.

• Trendspotting & Moment Marketing

  • Identify emerging social media trends, viral formats, and relevant cultural moments.
  • Develop timely, creative, and brand-relevant content to increase reach and engagement.
  • Monitor competitor activities and industry trends to identify growth opportunities.

• Social Activations & Collaborations

  • Plan and execute social media campaigns, activations, and brand collaborations.
  • Coordinate with influencers, creators, and external partners for campaign execution.
  • Support photoshoots and content production activities to ensure a consistent brand image.

• Social Media Analytics & Optimisation

  • Track and analyse key performance metrics, including reach, engagement, impressions, follower growth, and content performance.
  • Prepare regular performance reports and derive actionable insights.
  • Optimise content strategy based on analytics, audience behaviour, and campaign results.

• Team Management

  • Manage and coordinate the social media team to ensure timely execution of content and campaigns.
  • Allocate tasks, monitor deliverables, and maintain quality standards.
  • Collaborate with marketing and creative teams to achieve brand objectives.

Qualifications

• Strong understanding of social media platforms, particularly Instagram, LinkedIn, and YouTube.
• Proficiency in social media analytics, reporting, and performance optimization.
• Good understanding of creative content, visual storytelling, and editing formats.
• Experience coordinating and managing photoshoots.
• Exposure to influencer marketing and brand collaborations.
• Strong communication, coordination, and project management skills.
• Creative thinking, attention to detail, and ability to work in a fast-paced environment.
• Educational qualifications typically expected: Bachelor’s degree in Marketing, Communications, Media Studies, or related fields.

Preferred Skills

• Experience in beauty, cosmetics, skincare, fashion, or lifestyle brands.
• Ability to identify relevant trends and translate them into engaging brand content.

Experience

• Minimum of 3 years of experience managing social media platforms end to end.
• Proven capability in handling content strategy, creative execution, trend-led campaigns, collaborations, analytics, and team coordination.

Environment

• Work Location: Gurgaon, Haryana
• Address: Unit No. 420, Fourth Floor, Splendor Tower II, Sector 58, Gurugram, Haryana-122011
• Work Mode: Onsite