Ecommerce and Quick Commerce - Manager

Company Overview

Colombian Brew Coffee is a fast-growing, premium Fast-Moving Consumer Goods (FMCG) brand with a strong presence across premier e-commerce marketplaces, quick commerce channels, and institutional partnerships.

Job Summary

The Ecommerce and Quick Commerce Manager will strategically lead and manage the growth, profitability, and operational excellence of Colombian Brew Coffee’s e-commerce and quick commerce channels. This leadership role involves owning the channel Profit & Loss (P&L) for marketplaces such as Amazon, Flipkart, Smytten, and quick commerce platforms including Blinkit, Zepto, and Instamart. The manager will lead the Key Accounts team, manage platform relationships, and drive sales, visibility, and fulfillment performance through close cross-functional coordination.

Responsibilities

• Channel Strategy & Business Growth

  • Own monthly, quarterly, and annual sales targets, revenue, and contribution margins across all e-commerce and quick commerce channels.
  • Develop channel-wise business plans covering assortment, pricing, promotions, and expansion into new platforms or cities.
  • Identify growth opportunities including new SKUs, combo packs, platform-exclusive launches, and new dark-store cities.
  • Monitor competitor pricing, assortment, and visibility, recommending actions to protect market share.

• Key Account Management

  • Serve as the primary contact for category managers and key account managers at Amazon, Flipkart, Blinkit, Zepto, Instamart, and Smytten.
  • Lead joint business planning, quarterly business reviews, and negotiate margins, terms, listing fees, and marketing investments.
  • Secure participation in platform events, sale days, and category campaigns.
  • Escalate and resolve critical issues such as payment delays, chargebacks, debit notes, and contract disputes.

• Performance Marketing & Visibility

  • Plan and manage advertising budgets on Amazon Ads, Flipkart Ads, and quick commerce ad platforms.
  • Monitor Return on Advertising Spend (ROAS), Advertising Cost of Sales (ACoS), Click-Through Rate (CTR), and conversion rates, optimizing campaigns for profitable growth.
  • Enhance search rank, share of voice, and on-platform visibility for priority SKUs.
  • Collaborate with the marketing team on A+ content, brand stores, creatives, and launch campaigns.

• Operations, Inventory & Fulfillment Oversight

  • Oversee Purchase Order (PO) processing, appointment booking, Advanced Shipping Notice (ASN) and invoice generation, and dispatch through the executive team.
  • Ensure fill rates exceed targets, minimize PO rejections, and maintain low out-of-stock (OOS) rates across high-moving SKUs and dark stores.
  • Own demand forecasting and replenishment planning in coordination with production, packaging, and supply chain teams.
  • Manage returns, damages, claims, and reconciliation of Proof of Delivery (PODs), payments, and platform deductions.

• Data, Reporting & P&L Management

  • Build and review dashboards tracking sales, sell-through, inventory days, OOS, fill rate, ad spend, and channel profitability.
  • Present weekly and monthly business reviews to leadership with insights and actionable plans.
  • Monitor pricing, discounting, and trade spend to protect margins.

• Team Leadership

  • Lead, train, and mentor Key Accounts Executives managing daily platform operations.
  • Set clear Key Performance Indicators (KPIs), conduct regular performance reviews, and develop structured Standard Operating Procedures (SOPs) for listing, PO, and escalation workflows.
  • Recruit and expand the team as the business scales.

Qualifications

• Bachelor’s degree in any discipline; MBA preferred.
• 5 to 8 years of experience in e-commerce and/or quick commerce, with at least 2 years managing key accounts or channel P&L, preferably within FMCG, Food & Beverage (F&B), or consumer brands.
• Hands-on experience with Amazon (Vendor Central / Seller Central), Flipkart, and quick commerce partner portals such as Blinkit, Zepto, and Instamart.
• Proven commercial skills with a track record of negotiating margins and terms with platform category teams and growing channel revenue.
• Advanced proficiency in Excel/Google Sheets (pivot tables, VLOOKUP/XLOOKUP, dashboards) and familiarity with advertising consoles and platform analytics.
• Leadership experience in managing or mentoring small teams, setting KPIs, and building processes.
• Excellent written and verbal communication skills in English, capable of presenting to leadership and representing the brand with platform partners.
• Strategic, data-driven, highly organized, execution-focused, and accountable for results.

Preferred Skills

• Experience in FMCG or consumer brand sectors is advantageous.
• Familiarity with digital marketing and advertising platforms specific to e-commerce.
• Ability to travel occasionally to platform offices or events as required.

Experience

• 5 to 8 years in e-commerce and/or quick commerce roles.
• Minimum 2 years managing key accounts or channel P&L responsibilities.

Environment

• Full-time, in-office position located at ICC Towers, Shivajinagar, Pune.
• Occasional travel to platform offices or events may be required.