Head of Growth

Company Overview

Not specified

Job Summary

The Head of Growth will be responsible for leading the company's digital growth and online business strategy. This high-impact, hands-on leadership role requires a seasoned professional with a proven track record of scaling digital-first consumer businesses. The role involves ownership of performance marketing, customer acquisition, online revenue, conversion optimization, and growth analytics, with the goal of building a high-performing growth engine that drives sustainable revenue and customer base expansion.

Responsibilities

• Own the overall digital growth strategy and online business growth agenda, ensuring alignment with company objectives.
• Drive customer and revenue growth through innovative digital channels by building a scalable acquisition engine across the entire digital funnel.
• Identify and capitalize on new channels, audiences, consumer segments, and growth opportunities to accelerate online growth.
• Lead performance marketing efforts, managing budgets and outcomes across platforms such as Meta, Google, YouTube, and other relevant digital channels.
• Optimize campaigns continuously through audience segmentation, creative testing, bidding strategies, and funnel improvements.
• Develop and implement customer acquisition strategies to increase qualified traffic, improve efficiency, and enhance downstream revenue.
• Build a performance creative engine in collaboration with creative teams, leveraging UGC, influencers, and content creators to scale acquisition efforts.
• Own the digital customer journey, from ad engagement to conversion, identifying and eliminating bottlenecks to improve conversion rates.
• Establish a data-driven growth organization by developing dashboards, reporting systems, and analytics to monitor key metrics such as CAC, ROAS, LTV, retention, and contribution margin.
• Partner with CRM and business teams to enhance retention, repeat behavior, and customer lifetime value (LTV) through lifecycle marketing initiatives.
• Build and lead a high-performing Growth / Performance Marketing team, fostering a culture of speed, experimentation, ownership, and data-driven decision-making.
• Manage external agencies and partners as needed, ensuring clear goals, accountability, and effective collaboration.

Qualifications

• 10–15+ years of experience in digital growth, performance marketing, consumer-tech, e-commerce, or D2C businesses.
• Proven experience scaling at least one digital-first consumer company.
• Deep expertise in Meta and Google performance marketing.
• Demonstrated ability to scale digital media spends while maintaining healthy CAC and ROAS.
• Strong understanding of CAC, ROAS, LTV, conversion rates, payback periods, and contribution economics.
• Experience driving online customer acquisition and revenue growth.
• Knowledge of performance creative, UGC, and influencer-led growth strategies.
• Highly analytical and data-driven, with strong commercial acumen.
• Educational qualifications such as BTech, BSc, MSc, or equivalent in relevant fields preferred.

Preferred Skills

• Experience with AI-led advertising platforms and staying ahead of digital marketing trends.
• Ability to develop and execute experimentation frameworks for campaign and funnel optimization.
• Strong leadership skills with experience building and managing cross-functional teams.
• Familiarity with growth analytics tools and dashboard creation.
• Exposure to digital health, wellness, lifestyle, or consumer internet sectors is a plus.