Growth Marketing Manager

Company Overview

Esca Consumer Health Pvt. Ltd. is a new-age consumer health brand focused on empowering modern lifestyles with clean, conscious, and science-backed wellness products, primarily targeting kids and families. The company emphasizes preventive care, innovation, and building health-conscious communities.

Job Summary

The Growth Marketing Manager will lead growth initiatives across direct-to-consumer (D2C) channels, primarily focusing on the company’s website. This role involves owning end-to-end performance marketing, driving customer acquisition, and scaling revenue through data-driven, measurable experiments. The manager will collaborate cross-functionally to optimize marketing efforts and enhance customer engagement.

Responsibilities

• Own and manage paid campaigns across Meta (Facebook/Instagram), Google (Search, Shopping, YouTube), and programmatic advertising platforms.
• Optimize key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Conversion Rate (CVR), and Average Order Value (AOV).
• Collaborate with designers and content teams to develop high-converting ad creatives and landing pages.
• Manage website funnel performance and implement Conversion Rate Optimization (CRO) strategies.
• Set up and monitor analytics dashboards using Google Analytics 4 (GA4), Looker Studio, and Shopify Analytics.
• Track the end-to-end customer funnel and consumer journey to generate actionable weekly and monthly reports.
• Plan and execute retention and lifecycle marketing campaigns via email and SMS using tools like Klaviyo and WebEngage.
• Create customer segments for retargeting and reactivation efforts.
• Support loyalty programs, subscription models, and referral campaigns.
• Test new acquisition channels such as influencer-to-performance marketing and affiliate marketing.
• Conduct A/B testing on creatives, landing pages, and calls-to-action (CTAs).
• Collaborate with product and technology teams to develop growth loops and product-led marketing strategies.

Qualifications

• Prior experience working with direct-to-consumer (D2C) brands or wellness/consumer health brands is highly preferred.
• Strong understanding of digital and offline marketing tools and platforms.
• Excellent creative judgment and content sensibility with a consumer-first mindset.
• Ability to work effectively across product, design, sales, and technology teams.
• Strong storytelling skills with an eye for aesthetics and an ear for consumer trends.

Preferred Skills

• Experience with performance marketing across multiple digital platforms.
• Proficiency in analytics tools such as GA4, Looker Studio, and Shopify Analytics.
• Familiarity with email and SMS marketing platforms like Klaviyo and WebEngage.
• Knowledge of growth hacking techniques and experimentation frameworks.
• Ability to manage and optimize customer lifecycle and retention strategies.

Experience

• Experience in growth marketing roles, preferably within D2C or consumer health sectors.
• Demonstrated success in managing paid campaigns and optimizing marketing funnels.
• Proven track record of running data-driven marketing experiments and scaling revenue.

Environment

• Location: Corporate Office – Bangalore, Karnataka.
• Work setting involves collaboration with cross-functional teams including product, design, sales, and technology.
• The role is focused on digital marketing channels with a strong emphasis on data analytics and performance optimization.