Social Media Manager | Scrabble
Posted on August 25, 2025
Job Description
Brand: Azah (Category: Women’s Hygiene, Wellness & Care)
Location: Gurgaon (On-site)
Experience: 3–5 years in social media content & community management
About Azah
Azah is a women-first brand reimagining personal care with products that are efficient,
effective, and empowering. From period care to hair removal, our goal is to normalize
conversations, break myths, and celebrate choice. We’re now looking for a Social Media
Manager who can shape Azah’s digital voice, spark conversations, and grow a thriving
community across platforms.
Role Overview
You’ll be the chief storyteller and digital voice of Azah across Instagram, Facebook,
YouTube, LinkedIn, Reddit, and Quora. From launching bold campaigns and meme-worthy
reels to sparking discussions on women’s wellness, you’ll anchor Azah’s digital presence
with equal parts creativity, cultural fluency, and data smarts.
What You’ll Do
Instagram & YouTube First: Own content calendars, campaigns, reels, shorts, carousels,
and community engagement.
Cross-Platform Growth: Expand and maintain Azah’s presence on LinkedIn (thought
leadership + employer brand), Reddit & Quora (organic advocacy + conversations).
Content Creation:
Conceptualize thumb-stopping ideas for reels, memes, polls, and stories.
Collaborate with designers, video editors & influencers to bring ideas alive.
Use AI tools (ChatGPT, MidJourney, Runway, etc.) for ideation, scripting, captions, and
mockups.
Campaigns & Trends: Stay ahead of social trends, viral moments, and culture drops.
Community Building: Engage with audiences, respond to queries, and build meaningful
conversations around women’s wellness, self-expression, and choice.
Analytics & Reporting: Track content performance, optimize strategy, and identify growth
opportunities across platforms.
What We’re Looking For
3–5 years of hands-on social media management (brand or agency).
Platform Native: You live and breathe Instagram, YouTube, Reddit, Quora — and know what
clicks where.
Creative Hustler: Strong ideation + copywriting skills + ability to brief design/video teams.
AI-Savvy: Comfort with AI tools for faster, smarter content creation & trend monitoring.
Analytical: Comfortable using insights/analytics dashboards to inform strategy.
Cultural Radar: Fluent in Gen Z culture, internet language, memes, and women’s
conversations.
Proactive & Agile: Ability to experiment, take risks, and move fast.
Perks
Work with a bold, young, women-first brand redefining personal care in India.
Creative freedom to experiment & build high-impact campaigns.
Discounts on Azah products.
A culture that values ideas over hierarchy and celebrates smart risks.
Nice to Have
Experience in women’s wellness / personal care / beauty space.
Previous exposure to influencer collaborations and UGC campaigns.
Knowledge of SEO for YouTube + Quora growth hacks.
Location: Gurgaon (On-site)
Experience: 3–5 years in social media content & community management
About Azah
Azah is a women-first brand reimagining personal care with products that are efficient,
effective, and empowering. From period care to hair removal, our goal is to normalize
conversations, break myths, and celebrate choice. We’re now looking for a Social Media
Manager who can shape Azah’s digital voice, spark conversations, and grow a thriving
community across platforms.
Role Overview
You’ll be the chief storyteller and digital voice of Azah across Instagram, Facebook,
YouTube, LinkedIn, Reddit, and Quora. From launching bold campaigns and meme-worthy
reels to sparking discussions on women’s wellness, you’ll anchor Azah’s digital presence
with equal parts creativity, cultural fluency, and data smarts.
What You’ll Do
Instagram & YouTube First: Own content calendars, campaigns, reels, shorts, carousels,
and community engagement.
Cross-Platform Growth: Expand and maintain Azah’s presence on LinkedIn (thought
leadership + employer brand), Reddit & Quora (organic advocacy + conversations).
Content Creation:
Conceptualize thumb-stopping ideas for reels, memes, polls, and stories.
Collaborate with designers, video editors & influencers to bring ideas alive.
Use AI tools (ChatGPT, MidJourney, Runway, etc.) for ideation, scripting, captions, and
mockups.
Campaigns & Trends: Stay ahead of social trends, viral moments, and culture drops.
Community Building: Engage with audiences, respond to queries, and build meaningful
conversations around women’s wellness, self-expression, and choice.
Analytics & Reporting: Track content performance, optimize strategy, and identify growth
opportunities across platforms.
What We’re Looking For
3–5 years of hands-on social media management (brand or agency).
Platform Native: You live and breathe Instagram, YouTube, Reddit, Quora — and know what
clicks where.
Creative Hustler: Strong ideation + copywriting skills + ability to brief design/video teams.
AI-Savvy: Comfort with AI tools for faster, smarter content creation & trend monitoring.
Analytical: Comfortable using insights/analytics dashboards to inform strategy.
Cultural Radar: Fluent in Gen Z culture, internet language, memes, and women’s
conversations.
Proactive & Agile: Ability to experiment, take risks, and move fast.
Perks
Work with a bold, young, women-first brand redefining personal care in India.
Creative freedom to experiment & build high-impact campaigns.
Discounts on Azah products.
A culture that values ideas over hierarchy and celebrates smart risks.
Nice to Have
Experience in women’s wellness / personal care / beauty space.
Previous exposure to influencer collaborations and UGC campaigns.
Knowledge of SEO for YouTube + Quora growth hacks.