AI Ops & Automation Specialist | Scrabble
Posted on September 25, 2025
Job Description
AI Ops & Automation Specialist
● Location: Remote (India) | Work hours: 4-hour overlap with US EST
● Comp: ₹7–9 LPA fixed + 10–15% variable
What the role is
Be the technical backbone for our workflows, digitization, and marketing operations. You’ll turn business briefs into working automations and stable systems. This is a technical, non-creative role that partners with a client/marketing teammate.
● Location: Remote (India) | Work hours: 4-hour overlap with US EST
● Comp: ₹7–9 LPA fixed + 10–15% variable
What the role is
Be the technical backbone for our workflows, digitization, and marketing operations. You’ll turn business briefs into working automations and stable systems. This is a technical, non-creative role that partners with a client/marketing teammate.
What you will do (in stages)
1) Discover & Plan
1) Discover & Plan
● Review the brief (from client leadership or the Content/Creative Manager).
● Map the flow: data sources, tools, owners, risks.
● Propose a simple plan and timeline for approval.
2) Build
● Map the flow: data sources, tools, owners, risks.
● Propose a simple plan and timeline for approval.
2) Build
● Automation & systems: Configure GoHighLevel or HubSpot/ActiveCampaign, Zapier/Make, and ClickUp (rules, forms, views, dashboards).
● AI bots & assistants (low/no-code): Build practical bots that save time, e.g.:
○ Website/WhatsApp/SMS auto-reply bots for lead qualification, routing, and FAQs (via GHL/Twilio + Make).
○ Internal “brief-to-task” assistant (ChatGPT + ClickUp API) to draft task lists/SOP checklists.
○ “Data clean-up” assistant to standardize fields, tag records, or flag duplicates.
● Typical builds you’ll own:
○ Dashboards in Looker Studio (lead flow, reply rate, meetings booked, SLA).
○ Landing pages & funnels in GoHighLevel (forms, calendars, triggers, automations).
○ CRM integrations & data pipes (HubSpot/GoHighLevel ↔ Google Sheets/BigQuery/Slack).
○ Lead ops automations (enrichment, dedupe, scoring, assignment, follow-ups).
○ ERP/ops workflows (e.g., process an Excel/CSV export, normalize it, push weekly insights to sales).
● AI bots & assistants (low/no-code): Build practical bots that save time, e.g.:
○ Website/WhatsApp/SMS auto-reply bots for lead qualification, routing, and FAQs (via GHL/Twilio + Make).
○ Internal “brief-to-task” assistant (ChatGPT + ClickUp API) to draft task lists/SOP checklists.
○ “Data clean-up” assistant to standardize fields, tag records, or flag duplicates.
● Typical builds you’ll own:
○ Dashboards in Looker Studio (lead flow, reply rate, meetings booked, SLA).
○ Landing pages & funnels in GoHighLevel (forms, calendars, triggers, automations).
○ CRM integrations & data pipes (HubSpot/GoHighLevel ↔ Google Sheets/BigQuery/Slack).
○ Lead ops automations (enrichment, dedupe, scoring, assignment, follow-ups).
○ ERP/ops workflows (e.g., process an Excel/CSV export, normalize it, push weekly insights to sales).
3) Operate & Integrate
● Run LinkedIn/email systems end-to-end (data → routing → booking → logging).
● Connect apps via APIs/webhooks/JSON; keep CRM and sheets in sync.
● Support non-marketing workflows too (e.g., ERP-to-sales reports, ops automations).
4) Stabilize & Document
● Connect apps via APIs/webhooks/JSON; keep CRM and sheets in sync.
● Support non-marketing workflows too (e.g., ERP-to-sales reports, ops automations).
4) Stabilize & Document
● Add alerts, retries, and test steps.
● Keep short runbooks, checklists, and schema diagrams so others can run what you built.
5) Scale with Specialists
● Keep short runbooks, checklists, and schema diagrams so others can run what you built.
5) Scale with Specialists
● When scope grows, coordinate technical freelancers (other automators, integrators); define acceptance criteria and verify outputs.
6) Explore & Improve
6) Explore & Improve
● Test new AI/automation tools, run small pilots, record results, and package any win as a reusable template.
Must-haves
● 3–5 years in delivery/marketing operations or automation (agency or B2B tech/services).
● You’ve operated LinkedIn/email automation programs (e.g., Instantly, Expandi/HeyReach, Lemlist or similar).
● Hands-on with GoHighLevel or HubSpot/ActiveCampaign, Zapier or Make, and ClickUp (or Jira/Asana with automation rules).
● Comfort with APIs, webhooks, JSON (basic Postman).
● One certification in Make, Zapier, n8n, GoHighLevel, HubSpot, Marketo, or Klaviyo or a portfolio showing similar depth.
● Clear written notes and tidy naming/versioning.
Nice to have
● Looker Studio/GA4 dashboards; basic SQL or Apps Script/Python utilities.
● n8n or light JavaScript for custom steps.
Must-haves
● 3–5 years in delivery/marketing operations or automation (agency or B2B tech/services).
● You’ve operated LinkedIn/email automation programs (e.g., Instantly, Expandi/HeyReach, Lemlist or similar).
● Hands-on with GoHighLevel or HubSpot/ActiveCampaign, Zapier or Make, and ClickUp (or Jira/Asana with automation rules).
● Comfort with APIs, webhooks, JSON (basic Postman).
● One certification in Make, Zapier, n8n, GoHighLevel, HubSpot, Marketo, or Klaviyo or a portfolio showing similar depth.
● Clear written notes and tidy naming/versioning.
Nice to have
● Looker Studio/GA4 dashboards; basic SQL or Apps Script/Python utilities.
● n8n or light JavaScript for custom steps.