Senior Executive – Growth (Acquisition)
Company Overview
Not specified.
Job Summary
We are seeking a highly motivated and performance-driven Senior Executive – Growth (Acquisition) to drive customer acquisition across digital channels. This role is essential for contributing to the growth of a fast-growing D2C brand by executing and optimizing acquisition campaigns across multiple digital platforms.
Responsibilities
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Performance Marketing:
- Plan, execute, and optimize paid acquisition campaigns across Meta (Facebook & Instagram) and Google Ads.
- Monitor campaign performance and optimize for key metrics such as Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Cost per Acquisition (CPA), Click-Through Rate (CTR), and conversions.
- Manage campaign budgets to ensure efficient utilization and maximum returns.
- Identify opportunities to scale customer acquisition while maintaining profitability.
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Campaign Optimization:
- Conduct A/B testing for creatives, ad copy, audience segments, and landing pages to improve campaign performance.
- Analyze campaign data and derive actionable insights to optimize performance.
- Stay updated with platform trends, algorithm changes, and industry best practices.
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Creative Collaboration:
- Collaborate with the creative team to develop engaging ad creatives and campaign concepts.
- Share performance insights to improve creative effectiveness and conversion rates.
- Ensure creatives are optimized for different audience segments and platforms.
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Analytics & Reporting:
- Track and report campaign performance using Meta Ads Manager, Google Ads, and Google Analytics (GA4).
- Prepare weekly and monthly performance reports with insights and recommendations.
- Support budget planning and campaign forecasting.
Qualifications
- Experience: 2–3 years in Performance Marketing/Growth Marketing.
- Brand Experience: Experience working with a D2C brand is preferred.
- Technical Skills: Strong hands-on experience with Meta Ads and Google Ads.
- Digital Marketing Knowledge: Good understanding of digital marketing metrics such as ROAS, CAC, CPA, CTR, Conversion Rate, and Customer Acquisition.
- Analytical Tools: Experience with Google Analytics (GA4) is preferred.
- Soft Skills: Strong analytical, problem-solving, and communication skills.
- Multitasking Ability: Ability to manage multiple campaigns in a fast-paced environment.
Preferred Skills
- Experience in scaling customer acquisition campaigns for D2C brands.
- Understanding of audience targeting, remarketing, and conversion funnel optimization.
- Creative thinking with the ability to recommend high-performing ad concepts.
- Knowledge of landing page optimization and Conversion Rate Optimization (CRO).
Experience
- Years of Experience: 2–3 years.
- Type of Experience: Relevant experience in Performance Marketing or Growth Marketing, preferably within a D2C brand context.
Environment
- Location: Gurugram (Work From Office).
- Work Setting: Fast-paced digital marketing environment with a focus on performance-driven objectives.
Salary
Growth Opportunities
This role offers significant potential for career advancement within the company as it grows and as the candidate demonstrates success in driving customer acquisition.
Benefits
Not specified.
