Senior Executive – Growth (Acquisition)

Company Overview

Not specified.

Job Summary

We are seeking a highly motivated and performance-driven Senior Executive – Growth (Acquisition) to drive customer acquisition across digital channels. This role is essential for contributing to the growth of a fast-growing D2C brand by executing and optimizing acquisition campaigns across multiple digital platforms.

Responsibilities

• Performance Marketing:

  • Plan, execute, and optimize paid acquisition campaigns across Meta (Facebook & Instagram) and Google Ads.
  • Monitor campaign performance and optimize for key metrics such as Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Cost per Acquisition (CPA), Click-Through Rate (CTR), and conversions.
  • Manage campaign budgets to ensure efficient utilization and maximum returns.
  • Identify opportunities to scale customer acquisition while maintaining profitability.

• Campaign Optimization:

  • Conduct A/B testing for creatives, ad copy, audience segments, and landing pages to improve campaign performance.
  • Analyze campaign data and derive actionable insights to optimize performance.
  • Stay updated with platform trends, algorithm changes, and industry best practices.

• Creative Collaboration:

  • Collaborate with the creative team to develop engaging ad creatives and campaign concepts.
  • Share performance insights to improve creative effectiveness and conversion rates.
  • Ensure creatives are optimized for different audience segments and platforms.

• Analytics & Reporting:

  • Track and report campaign performance using Meta Ads Manager, Google Ads, and Google Analytics (GA4).
  • Prepare weekly and monthly performance reports with insights and recommendations.
  • Support budget planning and campaign forecasting.

Qualifications

• Experience: 2–3 years in Performance Marketing/Growth Marketing.
• Brand Experience: Experience working with a D2C brand is preferred.
• Technical Skills: Strong hands-on experience with Meta Ads and Google Ads.
• Digital Marketing Knowledge: Good understanding of digital marketing metrics such as ROAS, CAC, CPA, CTR, Conversion Rate, and Customer Acquisition.
• Analytical Tools: Experience with Google Analytics (GA4) is preferred.
• Soft Skills: Strong analytical, problem-solving, and communication skills.
• Multitasking Ability: Ability to manage multiple campaigns in a fast-paced environment.

Preferred Skills

• Experience in scaling customer acquisition campaigns for D2C brands.
• Understanding of audience targeting, remarketing, and conversion funnel optimization.
• Creative thinking with the ability to recommend high-performing ad concepts.
• Knowledge of landing page optimization and Conversion Rate Optimization (CRO).

Experience

• Years of Experience: 2–3 years.
• Type of Experience: Relevant experience in Performance Marketing or Growth Marketing, preferably within a D2C brand context.

Environment

• Location: Gurugram (Work From Office).
• Work Setting: Fast-paced digital marketing environment with a focus on performance-driven objectives.

Salary

• Up to ₹10 LPA.

Growth Opportunities

This role offers significant potential for career advancement within the company as it grows and as the candidate demonstrates success in driving customer acquisition.

Benefits

Not specified.