Kindly | Head of Marketing | 6+ Years of experience Job Profile: Head of Marketing What’s better than working at a startup? Answer: Working at a startup backed by global investors – Y Combinator. Here’s your chance to be part of a dynamic group that never say never – a group of passionate minds and goal driven people entrusted with their job with complete confidence. Who are we? Kindly (YC W22) is a holistic, digital healthcare platform that effectively combines technology with medical expertise to provide affordable, convenient and end to end solutions reproductive health and fertility. We believe in high ethical standards and leverage medical experience with personalizedhuman care, blended with the latest technology to maximize the rate of success. In simpler words, we aim at building a community that makes all other fertility services obsolete. What you will do: • Plan and execute a growth marketing strategy for the company, including new and existing products or services • Customer Acquisition - take ownership for our customer acquisition channels - paid ads, display ads, SEO, affiliate marketing and influencer marketing • Manage, lead, develop and inspire a team of growth marketers while working closely with founding team • Continually review changes to the market and consumer trends, adjusting the growth marketing plan as andwhen the necessity arises • Manage and refine the organization’s online presence in the market • Prepare and manage monthly, quarterly and annual budgets for the Marketing department • Conduct market research and personas to make informed decisions on regional strategies • Execute online marketing campaigns customized to fill and grow the lead pipeline with high-quality leads • Measure the performance and assess all campaign activities against goals (ROI and KPIs) and adjust strategy & activities to achieve them • Report on the effectiveness of marketing campaigns using pre-determined KPIs; monitor metrics that affect our website traffic, conversion, and retention (e.g., reduce churn rate) Who should apply? • Bachelor’s degree or equivalent work experience. • 6+ years of experience in marketing roles where you have showcased the ability to learn, grow, leverage analytics & KPIsto draw insights to build marketing strategies. • An energetic, forward-thinking and creative individual with high ethical standards and an appropriate professional image • Demonstrated success scaling innovative programs in fast-paced, dynamic organizations/startups • Positive and productive interpersonal, oral, and written communication skills. • A growth mindset: track record of leveraging past learnings and encouraging new ideas. • Strong understanding of how to drive lead acquisition on multiple advertising channels. • Extensive experience in marketing including social media, paid media, campaign, customer lifecycle management. • Strong project management skills with the ability to lead multiple complex projects in a fast-paced, deadline-driven environment with multiple stakeholders. A Day in the Life at Kindly Working at Kindly will make you wonder if you’re working with superheroes – not just in terms of their work, but also in terms of the personality everyone here carries. At any given point in the day, you could be talking to a dancer, a wildlife photographer, a singer, an artist or even a standup comedian. Everyone at Kindly is passiondriven and let’s their work speak for itself. You know what they say? The right company can give you the right platform to achieve new heights in your career. You will be the sole owner of your job; we do not believe in archaic micromanagement. If you’ve got what it takes, we’d love to hear from you! Job Location: Bangalore Date of Joining: Immediate Joiners preferre