Connect with Brands / Influencers / B2B Key stakeholders, Design Marketing Themes and Calendars, Manage complete P/L for Marketing Divisions

Roles and Responsibilities:

• Driving and handling end to end E-commerce Marketing for all Brands.
• To drive D2C business from Brand.com through Digital Marketing (FB/IG/GDN/GSN etc.).
• Complete ownership of all Marketing Spends of Ecommerce and hence, P&L ownership of Ecommerce channel.
• Responsible for all contents & creatives across Ecom Marketplaces. Plan, curate and manage content to increase brand visibility across digital marketing platforms
• Manage Amazon Performance Marketing end-to-end (Search Ads, Display Ads), promotional strategies, and actionable insights from weekly competition analysis.
• Drive key business metrics (ACOS/ROAS, CTRs, Conversions etc.) on marketplaces.
• Responsible for handling Performance Marketing Agencies & Creative Agencies.
• Data Analytics on extensive data available - Performance Marketing Trends, Sales & offtake trends etc.
• Build and maintain relationships with respective Marketing SPOCs at all marketplaces & internally, liaison with Marketing Managers of all the brands.

 

Experience from Health/Wellness/D2C Industry would be an added advantage