NPD Manager

Company Overview

Anveshan is one of India's fastest-growing clean-label, farm-to-consumer food brands — built on traceability, authenticity, and honest sourcing. We are the #1 brand in healthy ghee and oils, available across various platforms, including Amazon, Flipkart, and our D2C website, with a strong presence in premium retail across Delhi NCR, Mumbai, and Bengaluru. Backed by Wipro Consumer Care Ventures, Titan Capital, and DSG Consumer Partners, and applauded on Shark Tank India Season 2, we are at a pivotal scale-up phase, building the global home for Indian-origin traditional food.

Job Summary

We are looking for an NPD Manager to own the end-to-end launch of new food categories — from concept and formulation to trials, costing, compliance, and commercialization. You will work across healthy snacks, savory, and traditional foods, partnering with R&D, consultants, flavor houses, and manufacturing partners to bring winning products to shelf. This high-ownership role blends lab rigor with commercial judgment, allowing you to take ownership from the first insight to becoming a bestseller.

Responsibilities

• Opportunity & Concept: Spot opportunities and identify new product and category opportunities grounded in consumer and market insights.
• Product Development: Develop products with in-house R&D, external consultants, and flavor houses. Manage coordination with third-party manufacturers through development and scale-up.
• Trials Management: Conduct lab, pilot, and production trials leading to commercialization.
• Commercial & Costing: Own the profit and loss (P&L) statement, managing product costing, target margins, and P&L viability.
• Compliance Assurance: Ensure all products meet FSSAI requirements across formulation, claims, and labeling.
• Launch & Cross-functional Delivery: Collaborate with Procurement, Packaging, Quality, Marketing, and Operations to successfully bring products to shelf. Drive timelines and dependencies in parallel projects, and improve post-launch outcomes.

Qualifications

• Experience: 6–10 years in NPD (New Product Development), R&D, or product development in food or FMCG industries; experience in FMCG companies with ₹500+ Cr business preferred.
• Education: B.Tech / M.Tech / M.Sc. in Food Technology, Food Science, or a related field; MBA is a plus.
• Proven Launch Record: A track record of launching multiple food products from concept to shelf.
• Category Depth: Hands-on experience in savory, snack, or traditional food product development.
• Technical Grounding: Strong understanding of food formulation, processing, and shelf-life science.
• Commercial Acumen: Involvement in costing, margins, and pricing, not just lab work.
• Project Management: Excellent capability in delivering multiple parallel NPD projects.
• Consumer-focused: In-depth analysis of reviews, data, and trends before product development.
• Ownership-driven: Ability to thrive in a fast-paced, high-growth environment.

Preferred Skills

• Exposure to innovative food production techniques and sustainable practices.

Experience

6–10 years of relevant experience in product development within the food or FMCG sector.

Environment

• Work is conducted onsite in Gurugram / Manesar, within a fast-paced, high-growth, mission-driven environment.

Salary

Not specified.

Growth Opportunities

Opportunities to learn directly from the founders and category leadership, with direct access to decision-making processes regarding product launches.

Benefits

• Real ownership of your work from day one with opportunities to see products live across major platforms in a short period.
• Collaborative work environment with a strong network of rural producers.