<div>Job Overview:</div> <div><br /> We are seeking a skilled and enthusiastic Performance Marketing Manager to join our dynamic team. You will play a crucial role in executing and optimizing performance marketing campaigns across various digital channels, supporting the overall marketing strategy and driving impactful results. This position requires a strong understanding of performance marketing principles, practical experience with key digital platforms, and a keen eye for data-driven optimization.</div> <div>&nbsp;</div> <div>Responsibilities:<br /> &bull;<br /> Execution of performance marketing campaigns across all digital channels (Google Ads, YouTube Ads, Meta Ads, etc.) under the guidance of the Growth Lead<br /> &bull;<br /> Manage day-to-day campaign operations, including keyword research, ad copywriting, bidding strategies, and performance tracking.<br /> &bull;<br /> Analyze campaign performance data using Google Analytics, MS Excel, and other relevant tools.<br /> &bull;<br /> Identify trends, opportunities, and areas for improvement, contributing to ongoing campaign optimization.<br /> &bull;<br /> Implement A/B testing and other optimization strategies to enhance campaign effectiveness and ROI.<br /> &bull;<br /> Assist in developing campaign reports and presenting key findings to stakeholders.<br /> &bull;<br /> Stay updated on the latest industry trends, emerging technologies, and platform updates within the performance marketing landscape.<br /> &bull;<br /> Collaborate effectively with the wider marketing team to ensure consistent brand messaging and a unified marketing approach.</div> <div>&nbsp;</div> <div>Qualifications:<br /> &bull;<br /> 4+ years of experience in performance marketing, with a strong understanding of campaign management and optimization across key platforms like Google Ads, YouTube Ads, and Meta Ads.<br /> &bull;<br /> Experience working with Google Analytics and other web analytics tools to track and analyze campaign performance.<br /> &bull;<br /> Proficient in MS Excel for data analysis, creating dashboards, and generating insights.<br /> &bull;<br /> Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.</div> <div>&bull;<br /> Excellent organizational skills with the ability to manage multiple projects and deadlines effectively.<br /> &bull;<br /> Strong communication skills, both written and verbal, with the ability to present data and insights clearly and concisely.</div> <div>&nbsp;</div> <div>Bonus Points:<br /> &bull;<br /> Experience working with affiliate marketing programs.<br /> &bull;<br /> Familiarity with data visualization tools like Google Data Studio or Tableau.<br /> &bull;<br /> Knowledge of digital marketing regulations and best practices</div> <div>&nbsp;</div> <div>Benefits:<br /> &bull;<br /> Competitive salary<br /> &bull;<br /> Health and wellness programs<br /> &bull;<br /> Professional development opportunities<br /> &bull;<br /> Collaborative and vibrant work environment</div>