Content Strategy Lead

Company Overview

Company information is not specified.

Job Summary

We are looking for a Content Strategy Lead to own and drive our content strategy across platforms and channels. The ideal candidate will be a strategic thinker who understands how to build a strong content engine, identify content opportunities, and create content strategies that align with business and audience goals. This role is essential in shaping the content direction, driving execution, and ensuring that content consistently delivers value to the target audience.

Responsibilities

• Own and develop the overall content strategy and roadmap
• Define content pillars, themes, and narratives aligned with business objectives
• Conduct audience, market, and competitor research to identify content opportunities
• Build and manage editorial calendars and content workflows
• Develop content strategies across relevant channels, including blogs, social media, websites, and other digital platforms
• Collaborate with marketing, design, product, and other teams to develop high-quality content
• Lead the ideation, planning, execution, and optimisation of content initiatives
• Manage and mentor writers, content creators, and external partners
• Establish content guidelines, quality standards, and review processes
• Monitor content performance and use data-driven insights to improve content strategy
• Stay updated on industry trends, audience behavior, and evolving content formats
• Ensure consistency in brand voice, messaging, and content quality across channels

Qualifications

• 3+ years of experience in content strategy, content marketing, or a related field
• Proven experience in developing and executing content strategies
• Strong understanding of content planning, audience research, and content operations
• Ability to translate business goals into effective content strategies
• Excellent written and verbal communication skills
• Strong analytical and strategic thinking abilities
• Experience managing content teams, writers, or external content partners
• Ability to work cross-functionally with multiple teams
• Strong understanding of content performance metrics and content optimisation

Preferred Skills

• Experience working in a fast-paced startup or high-growth environment
• Experience in B2B or technology companies
• Knowledge of SEO and organic content strategy
• Experience with thought leadership and long-form content
• Experience in building content teams or content functions from scratch

Experience

• 3+ years of relevant experience in content strategy or content marketing.

Environment

Typical work setting and location are not specified.

Salary

Salary information is not provided.

Growth Opportunities

Potential career advancement opportunities are not specified.

Benefits

Benefits offered are not specified.