We are looking for a dynamic and strategic Head of Marketing to lead the brand and growth agenda for our retail jewellery business. This role requires a blend of creative vision, analytical rigor, team leadership, and a deep understanding of customer behaviour in the jewellery segment. The ideal candidate will spearhead omni-channel marketing, drive customer acquisition and retention, and build a differentiated brand experience.

Key Responsibilities:

Strategic Leadership

• Develop and execute the annual marketing strategy aligned with business objectives (sales, brand, footfall, digital growth).
• Drive market expansion strategies across geographies and customer segments.

Brand Management

• Define and evolve the brand’s identity, tone, and positioning to differentiate in a competitive retail landscape.
• Oversee ATL, BTL, and TTL marketing campaigns including seasonal, festive, and wedding collections.

Digital & Performance Marketing

• Lead digital marketing strategy across SEO, SEM, social media, influencer marketing, email, and WhatsApp.
• Ensure performance-driven campaigns with strong ROI and data-backed optimization.

Retail Marketing & Customer Experience

• Design in-store branding, promotions, and customer engagement programs.
• Build campaigns around high-footfall periods (festivals, weddings, product launches).

Customer & CRM Strategy

• Leverage customer data to develop personalized marketing and loyalty programs.
• Oversee CRM initiatives to enhance repeat business and increase customer lifetime value (CLV).

PR, Events & Partnerships

• Lead PR strategy and media engagement to build brand equity.
• Plan brand activations, trunk shows, collaborations, and luxury partnership tie-ups.

Team Management

• Build, lead, and mentor an in-house marketing team and manage external agencies/vendors.
• Ensure cross-functional alignment with Sales, Product, and E-commerce teams.

Budget & Analytics

• Own and manage the marketing budget efficiently.
• Track KPIs and prepare monthly dashboards on brand metrics, campaign performance, and ROI.

Qualifications:

• MBA in Marketing or related field from a reputed institution.
• 6–10 years of progressive experience in marketing, preferably in retail, fashion, or jewellery.
• Strong expertise in both offline and digital marketing channels.
• Experience in leading brand strategy, customer-centric campaigns, and managing large teams.

Preferred Attributes:

• Deep understanding of high involvement/luxury purchase behaviour.
• Creative and strategic mindset with a strong execution orientation.
• Excellent communication, leadership, and stakeholder management skills.