Associate Director, Global Channel Analytics

Job Summary

The Associate Director, Global Channel Analytics will track, analyze, and report on metrics and analytics across key scientific communication channels. This role is essential for sharing actionable insights to improve channel and content engagement, ultimately contributing to the organization’s goals of optimizing omnichannel approaches.

Responsibilities

• Track, analyze, and report on metrics across key scientific communication channels, providing actionable insights to enhance engagement.
• Synthesize complex analytics into data storytelling to shape content planning and dissemination strategies with clear, data-backed recommendations.
• Develop and maintain metrics-driven narratives for reporting on integrated medical communication plans, collaborating with Digital teams for effective data visualization.
• Collaborate with the Scientific Communications team and Digital team to assess channel performance across various platforms, ensuring alignment with evolving content dissemination approaches.
• Identify performance trends and share strategic recommendations to optimize channel selection, audience targeting, and engagement strategies for scientific communications deliverables.
• Leverage generative AI tools to enhance analytic efficiency, ensuring seamless augmentation of content creation, personalization, and delivery.
• Monitor AI-generated content performance, refining AI model tools, prompts, and training sets in collaboration with Digital based on audience engagement and quality metrics.
• Stay updated on advancements in scientific communications to ensure metric frameworks evolve with the external landscape.

Qualifications

• Bachelor's degree in a relevant field; advanced degree (Master's or PhD) preferred.
• Strong analytical skills with experience in data storytelling and visualization.
• Proficiency in analytics tools and platforms for tracking and reporting metrics.
• Excellent communication skills, both written and verbal, for effective collaboration and presentation of insights.
• Experience in scientific communications or related fields.
• Familiarity with generative AI tools and their application in content creation and analytics.
• Ability to work collaboratively in a hybrid work environment.

Experience

• Minimum of 5-7 years of relevant experience in analytics, scientific communications, or a related field.

Environment

• This position is based in Mumbai and follows a hybrid work model, combining both in-office and remote work.

Salary

• Estimated salary range: ₹14,000,000 per annum.