<div>Key Responsibilities</div> <div>1. Own the Website P&amp;L</div> <div>● Take full ownership of revenue, gross margins, and profitability targets for the website channel.</div> <div>● Build and execute channel-wise growth strategies across traffic, conversion, AOV, retention, and category performance.</div> <div>2. Traffic &amp; Acquisition (Meta + Google Ads)</div> <div>● End-to-end management of Meta Ads and Google Ads to drive high-quality sessions.</div> <div>● Plan and execute new customer acquisition, remarketing, and retention campaigns.</div> <div>● Optimize campaigns for ROAS, CAC, and scale.</div> <div>● Deep-dive into performance analytics to identify growth opportunities.</div> <div>3. Website Merchandising &amp; Conversion Improvement</div> <div>● Own the website&rsquo;s product catalogue strategy: pricing, discounts, bundling, and merchandising.</div> <div>● Optimize product listings, hero banners, offers, and landing pages to maximize CVR.</div> <div>● Coordinate with the tech team on CRO experiments, A/B tests, and UX improvements.</div> <div>4. Creative &amp; Content Program Management</div> <div>● Work closely with the content/creative team to ensure ad creatives, product banners, and landing page assets are delivered on time.</div> <div>● Build detailed creative briefs tied to campaign objectives and insights.</div> <div>● Maintain a predictable creative pipeline for performance marketing requirements.</div> <div>5. Analytics &amp; Reporting</div> <div>● Track performance across traffic, conversions, product performance, and marketing efficiency.</div> <div>6. Cross-functional Collaboration</div> <div>● Partner with supply chain for stock availability and forecasting.</div> <div>● Work with customer support to ensure strong pre- and post-purchase experience.</div> <div>● Collaborate with product/tech on website improvements impacting revenue.</div>