Business Development Executive – Corporate Tie-Ups

Company Overview

The Sight Avenue is a leading specialist eye hospital in Delhi NCR, offering LASIK/SMILE/ICL, cataract, cornea & keratoconus, retina, glaucoma, squint, oculoplasty, and pediatric eye care. Recognized as a top-rated eye care provider in Gurgaon with AACI international accreditation, the hospital is expanding its corporate and institutional outreach to build sustained patient volumes through B2B partnerships.

Job Summary

The Business Development Executive – Corporate Tie-Ups will play a critical role in identifying and developing partnerships with corporations and institutions to enhance patient volumes and establish The Sight Avenue as a preferred eye care provider. The role involves driving corporate acquisitions, managing empanelment processes, executing eye screening events, and achieving defined targets for corporate partnerships.

Responsibilities

• Corporate Acquisition & Partnership Development

  • Identify and approach corporates, IT/ITES parks, manufacturing units, co-working spaces, and business hubs in Gurgaon/NCR for eye-care tie-ups.
  • Pitch customized offerings: employee eye check-up camps, LASIK/cataract awareness sessions, corporate wellness packages, and discounted treatment panels.
  • Build and convert a pipeline of HR/Admin/CXO-level contacts at target companies into signed Memorandums of Understanding (MoUs)/agreements.

• Empanelment & Institutional Relationships

  • Drive empanelment with corporate insurers, Third Party Administrators (TPAs), and group health insurance providers.
  • Liaise with HR/Admin teams to get The Sight Avenue listed as a preferred eye-care partner in employee wellness programs.
  • Maintain relationships with existing corporate accounts for renewals and repeat engagement.

• Camp & Event Execution

  • Plan and execute on-site eye screening camps at corporate premises in coordination with the clinical/operations team.
  • Ensure smooth logistics — doctor scheduling, equipment, promotional collateral, and lead capture during camps.
  • Track footfall-to-conversion ratio from each camp/activity.

• Lead Management & Conversion

  • Generate qualified leads from corporate activities and hand off to the counseling/patient care team for conversion.
  • Follow up with corporate contacts and camp participants to drive appointment bookings and surgical conversions.
  • Maintain CRM/tracker of all corporate leads, conversion status, and revenue attributed to tie-ups.

• Reporting & Target Ownership

  • Achieve monthly/quarterly targets for number of corporate tie-ups, camps conducted, footfalls generated, and revenue contribution.
  • Prepare weekly/monthly Management Information System (MIS) reports on pipeline, conversions, and ROI of corporate initiatives.
  • Share market intelligence on competitor corporate activity (other eye hospitals/diagnostic chains) in the region.

Qualifications

• Experience: 2–5 years in B2B/corporate sales or business development, preferably in healthcare, diagnostics, wellness, insurance, or hospital industry.
• Education: Graduate in any discipline (MBA in Sales/Marketing preferred but not mandatory).
• Skills:
  • Strong corporate networking and relationship-building ability.
  • Excellent communication and presentation skills.
  • Target-driven with a proven track record of B2B lead conversion.
  • Familiarity with the Gurgaon/NCR corporate landscape is a plus.
  • Basic proficiency in Excel/CRM tools for pipeline tracking.
• Other: Willingness to travel locally for client meetings and on-site camps; own two-wheeler/vehicle preferred.

Preferred Skills

• Knowledge of the healthcare industry, specifically eye care services.
• Ability to work collaboratively with cross-functional teams.

Experience

• 2–5 years of relevant experience in business development or corporate sales, specifically within the healthcare or related industries.

Environment

• Work will be based primarily in Gurgaon, with travel required for client meetings and on-site events at corporate locations. The position is likely to involve a mix of in-office and fieldwork.

Salary

• Salary range is not specified.

Growth Opportunities

• Opportunities for career advancement within the organization as it expands its corporate partnerships and initiatives.

Benefits

• Benefits are not specified.