Product Manager

Company Overview

Company information is not specified.

Job Summary

The Product Manager will be responsible for driving the development and execution of product strategies in the realm of social media advertising and influencer marketing. This role focuses on ensuring product-market fit and aligning the product offerings with the needs of clients and business goals.

Responsibilities

• Develop and maintain a product roadmap that aligns with strategic business objectives.
• Collaborate with cross-functional teams to enhance product features and user experience.
• Analyze market trends and customer needs to inform product development.
• Lead initiatives to optimize social media advertising strategies and influencer marketing.
• Monitor and report on product performance metrics and KPIs.
• Facilitate communication between stakeholders throughout the product lifecycle.

Qualifications

• 4+ years of experience in product management, with at least 2 years focused on social media advertising and/or influencer marketing.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proven ability to work collaboratively in a team environment.
• Familiarity with Agile methodologies and product management tools.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Preferred Skills

• Experience with data analysis tools and methodologies.
• Knowledge of social media platforms and current digital marketing trends.
• Ability to manage multiple projects and priorities effectively.

Experience

A minimum of 4 years of experience in product management is required, with a strong emphasis on social media advertising and influencer marketing.