<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Aptos,&quot;sans-serif&quot;"><b><span style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;">Key Responsibilities:</span></b></span></span></span></p> <ul> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Aptos,&quot;sans-serif&quot;"><span lang="EN-IN" style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;">Develop and execute an&nbsp;integrated PR strategy&nbsp;to build brand equity, drive positive media visibility, and position the company and founders as category leaders.</span></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Aptos,&quot;sans-serif&quot;"><span lang="EN-IN" style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;">Drive founder branding&nbsp;by creating and managing a visibility roadmap across interviews, op-eds, panels, awards, podcasts, and industry forums.</span></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Aptos,&quot;sans-serif&quot;"><span lang="EN-IN" style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;">Plan, execute, and&nbsp;amplify PR-led events&nbsp;including press meets, launch events, industry roundtables, and experience-led engagements for key stakeholders.</span></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Aptos,&quot;sans-serif&quot;"><span lang="EN-IN" style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;">Build and manage strategic&nbsp;PR and brand partnerships with media platforms, industry bodies, event organizers, and complementary brands to extend reach and influence</span></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Aptos,&quot;sans-serif&quot;"><span lang="EN-IN" style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;">Own&nbsp;media relations: build strong relationships with journalists, editors, and influencers; pitch stories; and secure consistent, high-quality coverage.</span></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Aptos,&quot;sans-serif&quot;"><span lang="EN-IN" style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;">Lead&nbsp;narrative development and messaging frameworks,ensuring consistent, differentiated positioning across PR, digital, and leadership communication.</span></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Aptos,&quot;sans-serif&quot;"><span lang="EN-IN" style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;">Manage&nbsp;corporate communications and reputation,&nbsp;including proactive storytelling and structured crisis communication plans where required.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Aptos,&quot;sans-serif&quot;"><span lang="EN-IN" style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;">Collaborate closely with marketing, content, and leadership teams to&nbsp;integrate PR with brand campaigns,&nbsp;product launches, and thought leadership initiatives.</span></span></span></span></li> <li style="margin-bottom:11px"><span lang="EN-IN" style="font-size:11.0pt"><span style="line-height:107%"><span style="font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;">Track&nbsp;media coverage,&nbsp;event impact, and partnership performance; publish regular PR dashboards and insights to optimize strategy and ROI</span></span></span></li> </ul>