<div> <div> <div> <div> <p>ob Title: Marketing &amp; Analytics Manager Location: Bangalore<br /> CTC: Up to 5L</p> <p>About the Brand</p> <p>Kulfilicious is a premium dessert brand originating from Dubai, renowned for its authentic, traditional Indian kulfi&mdash;a rich, creamy frozen dessert infused with flavors like saffron, pistachio, mango, and more. Combining classic recipes with a modern twist, Kulfilicious offers a nostalgic yet unique experience that has earned a loyal customer base. With over 20 outlets across India and a rapidly growing presence in the B2B segment (hotel chains, restaurants, event organizers, corporate clients), Kulfilicious continues to bring the vibrant, Bollywood-inspired experience of kulfi to new audiences.</p> <p>We are looking to expand our brand&rsquo;s reach even further, leveraging insightful marketing strategies and data-driven analytics to drive customer acquisition, retention, and overall brand growth.</p> <p>Job Overview</p> <p>We are seeking a Marketing &amp; Analytics Manager to oversee the brand&rsquo;s marketing strategy, customer engagement, and performance analytics. This role will involve developing and executing marketing campaigns, analyzing market trends, tracking KPIs, and providing actionable insights to guide decision-making. The ideal candidate will have a strong background in digital marketing, data analysis, and brand management, with a passion for building brand awareness and driving business growth.</p> <p>Key Responsibilities<br /> 1. Marketing Strategy &amp; Campaigns:</p> <ul> <li> <p>● &nbsp;Develop and implement effective marketing strategies to promote Kulfilicious across various platforms, including offline and social media.</p> </li> <li> <p>● &nbsp;Create and manage integrated marketing campaigns to drive brand awareness, customer acquisition, and product sales at outlets and on delivery platforms.</p> </li> <li> <p>● &nbsp;Collaborate with cross-functional teams to ensure cohesive and aligned marketing initiatives.</p> </li> <li> <p>● &nbsp;Plan and execute seasonal promotions, new product launches, and regional marketing efforts</p>

<p>to increase visibility and market share.</p>
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<p>● &nbsp;Lead content creation to ensure a consistent and engaging brand voice across all channels.</p>

<p>2. Digital Marketing &amp; Social Media Management:</p>
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</ul> <ul> <li> <p>● &nbsp;Lead the execution of digital marketing campaigns (SEM, email marketing, PPC, influencer partnerships) to drive traffic, engagement, and sales.</p> </li> <li> <p>● &nbsp;Manage and grow the brand&rsquo;s social media presence (Instagram), including creating content calendars, responding to customer inquiries, and analyzing engagement metrics.</p> </li> <li> <p>● &nbsp;Work closely with creative teams and influencers to create compelling, shareable content that resonates with Kulfilicious&#39; audience.</p>

<p>3. Market Research &amp; Analytics:</p>

<p>● Conduct in-depth market research to understand customer preferences, competitor landscape, and emerging industry trends.</p>
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</ul> </div> </div> </div> </div> <div> <div> <div> <div> <ul> <li> <p>● &nbsp;Use data analytics tools (Google Analytics, social media insights, CRM platforms, etc.) to track campaign performance, customer behavior, and ROI.</p> </li> <li> <p>● &nbsp;Create daily reports on sales and performances of stores</p>

<p>4. Brand Positioning &amp; Customer Insights:</p>
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</ul> <ul> <li> <p>● &nbsp;Analyze customer data and feedback to understand customer needs, preferences, and pain points.</p> </li> <li> <p>● &nbsp;Help shape the brand&rsquo;s positioning and messaging to ensure it aligns with customer desires and market demands.</p>

<p>5. Reporting &amp; Budget Management:</p>
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</ul> <ul> <li> <p>● &nbsp;Prepare regular reports on marketing performance, key metrics, and actionable insights for senior leadership.</p> </li> <li> <p>● &nbsp;Manage the marketing budget, ensuring optimal allocation of resources across campaigns and marketing activities.</p> </li> <li> <p>● &nbsp;Track and report on ROI for digital marketing efforts, adjusting strategy as necessary to meet business objectives.</p>

<p>6. Partnerships &amp; Event Marketing:</p>
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</ul> <ul> <li> <p>● &nbsp;Collaborate with partners, including influencers, brands, and event organizers, to create co-branded initiatives and sponsorship opportunities.</p> </li> <li> <p>● &nbsp;Assist in planning and executing branded events or pop-up activations to build brand presence and engage with customers directly.</p>

<p>Qualifications</p>
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</ul> <ul> <li> <p>● &nbsp;Experience: 1-3 years of experience in marketing, preferably within the food and beverage industry or a similar consumer-facing sector.</p> </li> <li> <p>● &nbsp;Education: Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or related field. An MBA or additional certifications in digital marketing/analytics is a plus.</p> </li> <li> <p>● &nbsp;Skills:</p>

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	<p>○ &nbsp;Strong experience in digital marketing (SEM, social media advertising, email</p>

	<p>marketing, etc.).</p>
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	<p>○ &nbsp;Proficient in social media</p>
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	<p>○ &nbsp;Strong understanding of brand development, positioning, and storytelling.</p>
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	<p>○ &nbsp;Excellent communication skills, both written and verbal.</p>
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	<p>○ &nbsp;Creative mindset with the ability to generate new ideas and trends that resonate with</p>

	<p>target audiences.</p>
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	<p>○ &nbsp;Data-driven, with a focus on measurable results and ROI.</p>

	<p>To Apply:</p>

	<p>Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role to edwin@mbventures.co.</p>
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