Performance Marketing Specialist (Google and Meta Ads)

Company Overview

[Not specified]

Job Summary

The Performance Marketing Specialist will be responsible for developing and executing digital marketing campaigns across Google and Meta platforms. This role aims to optimize marketing performance, drive traffic, and increase conversion rates while contributing to the overall growth of the organization.

Responsibilities

• Develop, implement, and manage Google Ads and Meta Ads campaigns to increase brand awareness and drive customer engagement.
• Monitor and analyze campaign performance metrics to optimize spending and ROI.
• Conduct A/B testing and adjust strategies based on performance data.
• Collaborate with cross-functional teams to align marketing campaigns with business initiatives.
• Provide regular reporting on campaign performance to stakeholders, including insights and recommendations for improvement.
• Stay updated on industry trends and platform changes to leverage new opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Strong analytical skills with a data-driven mindset.
• Proficient in Google Ads and Meta Ads management.
• Familiarity with Google Analytics and other performance measurement tools.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills

• Knowledge of SEO best practices.
• Experience with remarketing strategies and audience segmentation.
• Familiarity with marketing automation tools.

Experience

• A minimum of 2-4 years of experience in performance marketing with a focus on Google and Meta advertising.

Environment

• Office located in Gurgaon. Potential for a hybrid work setting, depending on company policy.

Salary

[Not specified]

Growth Opportunities

[Not specified]

Benefits

[Not specified]