Digital Marketing Manager | Scrabble
Posted on July 31, 2024
Job Description
- Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads, Affiliates)
- Review end-to-end PPC strategy and execution on Google and Meta, liaising with account managers
- Keep track of and optimize the entire funnel (from impressions to conversions) for all ads
- Budget planning and implementation schedules to achieve revenue goals
- Manage relations with affiliate partners, share data and track performance
- Propose and execute strategies to improve affiliate revenue performance
- Identify trends and insights to optimize spend and maximize ROI
- Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs)
- Establish data collection mechanisms and processes, allowing quick feedback loops for various cross-functional teams
- Measure and improve site traffic
- Monitor competitor activity and keep an eye out for trends
- Design and develop different messaging strategies for key stakeholders
- Identify and evaluate new digital technologies and web analytics tools
- Work closely with the wider marketing team to optimize audience strategies