Job Description
<ul>
<li style="margin-top:16px; text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads, Affiliates)</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Review end-to-end PPC strategy and execution on Google and Meta, liaising with account managers</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Keep track of and optimize the entire funnel (from impressions to conversions) for all ads</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Budget planning and implementation schedules to achieve revenue goals</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Manage relations with affiliate partners, share data and track performance</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Propose and execute strategies to improve affiliate revenue performance</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Identify trends and insights to optimize spend and maximize ROI</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs)</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Establish data collection mechanisms and processes, allowing quick feedback loops for various cross-functional teams</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Measure and improve site traffic</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Monitor competitor activity and keep an eye out for trends</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Design and develop different messaging strategies for key stakeholders</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Identify and evaluate new digital technologies and web analytics tools</span></span></span></span></span></span></span></li>
<li style="margin-bottom:16px; text-align:justify"><span style="font-size:12pt"><span style="tab-stops:list 36.0pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Georgia",serif"><span style="color:black">Work closely with the wider marketing team to optimize audience strategies</span></span></span></span></span></span></span></li>
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