Marketing Manager | Scrabble
Posted on December 10, 2024
Job Description
<div>Key Responsibilities:</div>
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<div>- Strategy Development: Develop comprehensive media marketing strategies aligned with business objectives and audience needs. - Campaign Management: Plan, execute, and optimize media campaigns across digital, social, and traditional platforms. - Content Creation: Collaborate with content creators to produce engaging multimedia content that resonates with the target audience. - Analytics & Reporting: Monitor, analyze, and report on campaign performance using analytics tools; provide data-driven recommendations for improvement. - Budget Management: Oversee the media marketing budget to ensure efficient and cost-effective resource allocation. - Collaboration: Work closely with cross-functional teams, including sales, PR, and product development, to ensure consistent and cohesive messaging. - Trend Analysis: Stay updated on industry trends, emerging platforms, and competitor activities to identify new growth opportunities. - Brand Management: Ensure consistent brand messaging and uphold brand standards across all media channels.</div>