SEO Executive | Scrabble & Jigsaw

Posted on October 27, 2025

Job Description

<div>Role Clarity: SEO Executive – Indian Marketers About Indian Marketers Indian Marketers is a performance-driven SEO and digital strategy agency that partners with fast-growing brands across industries such as fintech (FYERS), edtech (OC Academy), and technology services.</div> <div>We combine AI-powered SEO frameworks, data-first decision-making, and human expertise to deliver scalable organic growth across thousands of dynamically generated pages and high-intent content assets. The SEO team operates at the intersection of technical precision and editorial excellence, building systems that power visibility, authority, and search experience for clients across markets. Role Overview The SEO Executive plays a central role in executing and maintaining SEO initiatives across multiple client projects at Indian Marketers. Working closely with the SEO Lead and cross-functional teams (content, tech, and design), this role ensures on-page accuracy, technical compliance, and consistent delivery of SEO tasks across fast-moving campaigns. It requires strong execution discipline, analytical thinking, and the ability to adapt to diverse industries and platform types—from automated stock data pages to long-form editorial blogs. Key Objectives • Execute the SEO strategies and task structures defined by the SEO Lead. • Manage daily SEO operations across multiple clients, ensuring all deliverables meet technical and editorial standards. • Support large-scale SEO automation workflows, page QA processes, and content optimisation pipelines. • Identify on-ground SEO gaps and highlight insights or quick wins that can improve organic visibility. • Maintain alignment between keyword data, live URLs, and analytics dashboards across all client projects. Core Responsibilities 1. On-Page SEO Execution • Optimise page-level elements (titles, meta tags, H1s, internal linking, structured data). • Review content uploads on WordPress or CMS dashboards to ensure SEO readiness. • Audit legacy pages for optimisation opportunities and coordinate updates. • Implement interlinking logic, schema blocks, and keyword integration per approved frameworks. 2. Technical SEO Support • Conduct regular Screaming Frog / Sitebulb crawls and report crawl health issues. • Track and validate robots.txt, canonicalisation, XML sitemaps, and page indexation. • Work with developers to fix crawlability, Core Web Vitals, and redirection issues. • Participate in pre-launch SEO QA during site builds, redesigns, or migrations. 3. Keyword Research & Content Alignment • Conduct SERP-led keyword research, topic clustering, and competitor benchmarking. • Maintain keyword-to-URL mapping sheets and update them with live content data. • Support writers with keyword context, meta information, and search intent validation. • Create supporting keyword lists for internal linking, FAQs, and schema enhancements. 4. Analytics & Reporting • Update ranking and traffic dashboards weekly for all assigned projects. • Track key performance metrics: indexation, CTR, impressions, traffic trendlines. • Support monthly client reports with key highlights, learnings, and data exports. • Log recurring SEO issues, observations, and fixes in internal documentation systems (Notion / Sheets). 5. Off-Page Coordination • Assist in link-building submissions, outreach documentation, and backlink audits. • Maintain link tracking sheets with source, anchor, and quality score references. • Monitor toxic links and flag disavow or replacement opportunities.   Key Deliverables • 100% accuracy in on-page optimisation and meta implementation. • Weekly crawl health reports with prioritised fixes. • Monthly SEO dashboard with traffic and ranking performance. • Updated keyword and interlinking matrices for all live projects. • Compliance with internal pre-publishing and post-publishing SEO QA checklists. Tools & Platforms Research: SEMrush, Ahrefs, Google Keyword Planner, Trends Technical: Screaming Frog, Search Console, Sitebulb, PageSpeed Insights Analytics: GA4, Looker Studio, Google Sheets Dashboards Collaboration: WordPress, Notion, Asana, SurferSEO, Google Workspace     Reporting Structure • Reports To: SEO Lead • Collaborates With: Content, Tech, Design, and Data teams • Supports: SEO interns / assistants in content upload and QA Skill Requirements • 2–3 years of hands-on SEO experience in agency or multi-project environments. • Strong command over on-page, keyword research, and technical fundamentals. • Working knowledge of Google Analytics, Search Console, and SEO toolsets. • Ability to handle large data sets, Sheets, and reporting frameworks. • Excellent communication, time management, and accuracy under volume. Culture & Work Ethos at Indian Marketers • Outcome-driven: Every task aligns with measurable business impact. • System-oriented: We build repeatable, automatable frameworks—not one-offs. • Collaborative: Strategy, content, and tech work in sync, not silos. • Continuous learning: We document every insight and turn it into process knowledge. • Ownership mindset: Even execution roles contribute to strategy through feedback and pattern recognition. Growth Path SEO Executive → Senior SEO Executive → SEO Specialist → SEO Lead → Head of SEO High performers are mentored across projects, trained in automation systems, and gradually moved toward ownership of full SEO modules (category builds, audits, internal link networks, etc.). Growth depends on analytical contribution, process accuracy, and proactive insight delivery.</div>