<div>Responsibilities:</div> <div>&nbsp;</div> <div>Campaign Strategy and Execution: Devise comprehensive performance marketing strategies aligned with business objectives. Manage end-to-end execution of campaigns, including budget allocation, targeting, bidding strategies, and creative development. Data Analysis and Optimization: Continuously monitor campaign performance metrics and key performance indicators (KPIs). Utilize data insights to optimize campaigns, adjust bidding strategies, and fine-tune audience targeting for maximum ROAS. Multi-Channel Management: Oversee performance marketing initiatives across various platforms, including Google Ads, display, Facebook, Instagram, DV360 etc. Ensure consistent brand messaging and optimal ad placements. Competitor Analysis: Stay abreast of competitor activities and industry trends. Use competitive insights to refine strategies and maintain a competitive edge in the market. Budget Management: Manage allocated marketing budgets effectively to achieve maximum results. Monitor spending, adjust budgets as needed, and provide regular budget performance reports. Collaboration and Reporting: Work closely with cross-functional teams, including brand team, designers, and developers, to align marketing efforts with overall business objectives. Generate regular performance reports and communicate results to stakeholders.</div> <div>&nbsp;</div> <div>Qualification:<br /> &bull; Bachelor&rsquo;s degree in marketing, Business, or a related field.<br /> &bull; In-depth knowledge of various advertising platforms and tools (Google Ads, Facebook Ads Manager etc).<br /> &bull; 4+ Years of relevant biddable platform experience.<br /> &bull; Strong analytical skills and the ability to derive actionable insights from data.<br /> &bull; Creative thinking and the ability to craft compelling ad copy and visuals.<br /> &bull; Preference will be given to candidates with previous experience in the D2C/Ecommerce/Omni-channel space.</div>