Key Responsibilities ● Lead end-to-end performance marketing for Boldfit across Meta (Facebook/Instagram) and Google (Search, Display, YouTube). ● Develop and execute acquisition strategies that improve ROAS, reduce CAC, and scale profitable growth. ● Manage large-scale ad budgets, optimise bidding, targeting, and creative testing for maximum efficiency. ● Analyse campaign performance to derive insights and actionable strategies in real time. ● Collaborate with creative, content, and product teams to ensure conversion focused storytelling across channels. ● Build and manage retargeting, lookalike, and remarketing funnels to improve LTV and retention. ● Implement robust tracking and attribution models to measure campaign effectiveness. ● Stay updated on platform innovations, algorithms, and growth hacks, bringing new ideas to the table. ● Report campaign results and growth metrics (ROAS, CAC, CTR, CPM, CVR, etc.) to the leadership team. ● Mentor junior marketers and contribute to Boldfit’s overall growth playbook.