Digital Marketing Manager | Scrabble & Jigsaw
Posted on June 4, 2025
Job Description
<div>Ozone is on a mission to scale its digital footprint aggressively—from expanding marketplace sales to establishing a stronger D2C presence and optimizing operational efficiencies. We’re seeking a strategic yet hands-on Head of E-commerce with proven experience in scaling brands from 10-100. This leader will own the end-to-end ecommerce strategy, including marketplace management, D2C digital marketing, and ecommerce operations. The goal is to drive significant revenue growth, improve profitability, and create a seamless online shopping experience for our customers.</div>
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<div>What You’ll Do 1. Marketplace Strategy & Management o Develop and execute comprehensive marketplace strategies across platforms (Amazon, Flipkart, etc.), focusing on sales optimization, pricing, and product positioning. o Implement best practices for product listings, keyword optimization, and promotional strategies to drive visibility and conversion. o Analyze marketplace data to identify high-potential products, emerging trends, and areas for improvement. 2. D2C Growth & Digital Marketing o Lead the D2C strategy, managing the brand’s e-commerce website and online store, ensuring a frictionless user experience. o Drive performance marketing efforts (Google Ads, Meta, retargeting, and affiliate marketing) to maximize traffic, AOV, and conversion rates.</div>
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<div>Operational Excellence o Oversee e-commerce operations, including order processing, fulfillment, logistics, and inventory management. o Identify bottlenecks in the supply chain and collaborate with operations teams to streamline end-to-end processes. o Implement data-driven SOPs for product dispatch, returns management, and customer service to maintain service excellence. 4. P&L Ownership & Performance Analysis o Own the e-commerce P&L, setting sales targets, forecasting demand, and tracking financial performance. o Monitor key metrics (CAC, LTV, ROAS, conversion rates) and make data-backed decisions to optimize revenue and profitability. o Provide regular performance reports to senior leadership, with actionable insights and strategic recommendations. 5. Technology & Platform Optimization o Work with product and tech teams to enhance website performance, including page speed, checkout process, and mobile optimization. o Implement e-commerce platforms, CRM systems, and analytics tools to capture customer data and inform decision-making. o Stay updated on e-commerce trends and emerging technologies to keep Ozone ahead of the curve. 6. Cross-Functional Collaboration o Collaborate with marketing, product, and customer service teams to align messaging, promotions, and service standards across all digital touchpoints. o Work closely with the customer service head to align post-purchase experiences with e-commerce objectives.</div>