<div><u><strong>Responsibilities</strong></u>:</div> <div>&nbsp;</div> <div>We are seeking a highly motivated and detail-oriented Retention and CRM Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing customer retention strategies, managing CRM systems, and optimizing customer engagement throughout the customer lifecycle.</div> <div>&nbsp;</div> <div><u><strong>Retention Strategy</strong></u>:</div> <div>&nbsp;</div> <div>● Develop and execute customer retention strategies to increase customer loyalty and reduce churn.</div> <div>● Analyze customer behavior, feedback, and market trends to identify opportunities for retention improvement.</div> <div>● Collaborate with cross-functional teams to implement retention initiatives.</div> <div>&nbsp;</div> <div><u><strong>CRM Management:</strong></u></div> <div>&nbsp;</div> <ul> <li>Oversee the management of the Customer Relationship Management (CRM) system.</li> <li>Ensure data accuracy and integrity within the CRM database. Create and maintain customer segments for targeted marketing campaigns.</li> </ul> <div><u><strong>Communication and Engagement:</strong></u></div> <div>&nbsp;</div> <ul> <li>Develop personalized and targeted communication strategies to keep customers engaged.</li> <li>Implement email campaigns, newsletters, and other communication channels to nurture customer relationships.</li> <li>Collaborate with the marketing team to create content that resonates with the target audience.</li> </ul> <div><u><strong>Customer Analysis:</strong></u></div> <div>&nbsp;</div> <ul> <li>Conduct customer segmentation analysis to identify high-value customer segments.</li> <li>Utilize data-driven insights to tailor retention strategies for different customer groups.</li> <li>Feedback and Improvement: Gather customer feedback and analyze it to identify areas for improvement.</li> <li>Work closely with customer support teams to address customer concerns and enhance the overall customer experience.</li> </ul> <div>&nbsp;</div> <div><u><strong>Qualifications</strong></u>:</div> <div>&nbsp;</div> <ul> <li>Bachelor&#39;s degree in Marketing, Business, or a related field.</li> <li>Proven experience in customer retention and CRM management.</li> <li>Retention / CRM Manager Strong analytical skills with the ability to interpret data and trends.</li> <li>Excellent communication and interpersonal skills. Familiarity with CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.</li> <li>Ability to work collaboratively in a cross-functional team environment.</li> <li>Strong sense of ownership Ability to thrive in a fast-paced environment under work pressure</li> </ul>