Communications Strategy:

Design & execute the overall communications strategy to elevate the brand presence.

Ensure consistency & coherence of the brand message across all touchpoints, maintaining a unified brand voice.

 

Content & Assets:

Own creation of engaging, on-brand content & assets for various platforms - social media, website, marketplaces, digital marketing etc. - by working with external agencies, influencers & graphic designer.

 

Packaging: Run the development of high-quality packaging designs that resonate with the target audience & reflect the brand’s identity.

 

Collaborate: Work with the new product development and growth teams to ensure all communications and packaging align with product goals and consumer expectations.

Monitor Competitive & Industry Trends: Monitor industry trends, competitor activities and consumer insights to continually improve brand communications strategies.