Growth Marketing Manager | Scrabble
Posted on August 31, 2023
Job Description
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<p><span style="font-size:small"><span style="font-family:georgia, serif"><span style="font-family:Arial, Helvetica, sans-serif"><span style="box-sizing:inherit"><span style="color:rgba(0, 0, 0, 0.9)"><font face="georgia, serif">As a D2C Growth Manager at Paradyes you'll be the driving force behind all our digital marketing initiatives. You'll develop, implement, track and optimize digital campaigns across multiple platforms. You'll own all of our marketing channels and measure their success. You'll be in charge of creating a digital marketing strategy that supports our overarching business goals. Ideally, all this will result in acquisition, retention and loyalty of customers. You'll work together with our content marketer and designer to craft beautiful and compelling stories for campaigns. Ultimately, as D2C Growth Manager, you'll make sure our message reaches our target audience so that Paradyes can enter the next stage of growth.</font></span></span></span></span></span></p>
<p><span style="font-size:small"><span style="font-family:georgia, serif"><span style="font-family:Arial, Helvetica, sans-serif"><span style="box-sizing:inherit"><span style="color:rgba(0, 0, 0, 0.9)"><b><font face="georgia, serif">Idle Candidate would be:-</font></b></span></span></span></span></span></p>
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<li style="margin-left:16px; box-sizing:inherit"><span style="font-size:small"><span style="font-family:georgia, serif"><span style="font-family:Arial, Helvetica, sans-serif"><font face="georgia, serif">You have prior experience in handling monthly budgets of minimum USD 50,000 in Performance Marketing Spends.</font></span></span></span></li>
<li style="margin-left:16px; box-sizing:inherit"><span style="font-size:small"><span style="font-family:georgia, serif"><span style="font-family:Arial, Helvetica, sans-serif"><font face="georgia, serif">Managing the brand website (based on Shopify), evaluating and adding tools for further optimising the business.</font></span></span></span></li>
<li style="margin-left:16px; box-sizing:inherit"><span style="font-size:small"><span style="font-family:georgia, serif"><span style="font-family:Arial, Helvetica, sans-serif"><font face="georgia, serif">You're able to strategize & maintain SEO/SEM, marketing database, email, social media and/or display advertising campaigns.</font></span></span></span></li>
<li style="margin-left:16px; box-sizing:inherit"><span style="font-size:small"><span style="font-family:georgia, serif"><span style="font-family:Arial, Helvetica, sans-serif"><font face="georgia, serif">You're highly creative and have experience in identifying target audiences and devising digital campaigns that engage and convert.</font></span></span></span></li>
<li style="margin-left:16px; box-sizing:inherit"><span style="font-size:small"><span style="font-family:georgia, serif"><span style="font-family:Arial, Helvetica, sans-serif"><font face="georgia, serif">Setting up, managing and owning new business processes.</font></span></span></span></li>
<li style="margin-left:16px; box-sizing:inherit"><span style="font-size:small"><span style="font-family:georgia, serif"><span style="font-family:Arial, Helvetica, sans-serif"><font face="georgia, serif">You can optimize landing pages and user funnels.</font></span></span></span></li>
<li style="margin-left:16px; box-sizing:inherit"><span style="font-size:small"><span style="font-family:georgia, serif"><span style="font-family:Arial, Helvetica, sans-serif"><font face="georgia, serif">You have a prior knowledge of website analytics tools.</font></span></span></span></li>
<li style="margin-left:16px; box-sizing:inherit"><span style="font-size:small"><span style="font-family:georgia, serif"><span style="font-family:Arial, Helvetica, sans-serif"><font face="georgia, serif">You have a working knowledge of Google Ads and social media advertising.</font></span></span></span></li>
<li style="margin-left:16px; box-sizing:inherit"><span style="font-size:small"><span style="font-family:georgia, serif"><span style="font-family:Arial, Helvetica, sans-serif"><font face="georgia, serif">You see exciting marketing possibilities in new technologies and emerging trends.</font></span></span></span></li>
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