The Marketing Operations Manager is a key individual contributor responsible for driving the scalability, efficiency, and performance of BDx’s global marketing operations. This role combines strategic thinking with hands-on execution across analytics, platforms, budget governance, lead management, and process optimization. The ideal candidate is data-driven, detail-oriented, and experienced in marketing systems, reporting, and cross-functional coordination.

Operations & Analytics

• Manage all aspects of global and regional marketing operations
• Monitor marketing activities and performance metrics to ensure alignment with business goals
• Monitor and optimize marketing performance through KPI tracking and dashboards
• Analyze data to assess trends, campaign ROI, and sales funnel efficiency
• Deliver accurate, timely, and actionable reports to the marketing and leadership teams
• Maintain data integrity across CRM and marketing automation platforms
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• Platform & Process Management
• Manage and integrate marketing platforms: HubSpot, Salesforce (SFDC), SharePoint, OneDrive
• Oversee CRM hygiene, automation workflows, and lead routing
• Troubleshoot and resolve platform issues in collaboration with IT/Tech Ops
• Establish and enforce standard operating procedures and marketing best practices
• Lead Management & Funnel Optimization
• Design, track, and optimize the lead lifecycle: from MQL to SQL
• Manage handoff processes between marketing and sales to ensure alignment
• Improve lead scoring, segmentation, and nurturing flowsBudgeting & Vendor Management
• Monitor and manage the central and regional marketing budgets
• Track cost-effectiveness of campaigns and events
• Liaise with and manage third-party vendors and agency partnerEvents & Content Infrastructure
• Coordinate marketing operations for events, including post-event lead integration
• Manage internal asset libraries and external content management systems
• Ensure all marketing materials are on-brand and up-to-date
• Understanding of strategic brand management
• Understanding of digital marketing and analytics