SEO Executive – Indian Marketers

Company Overview

Indian Marketers is a performance-driven SEO and digital strategy agency that collaborates with fast-growing brands across various industries including fintech (FYERS), edtech (OC Academy), and technology services. The agency leverages AI-powered SEO frameworks, data-driven decision-making, and human expertise to ensure scalable organic growth through thousands of dynamically generated pages and high-intent content assets. The SEO team focuses on balancing technical precision with editorial excellence to enhance visibility, authority, and the search experience for clients.

Job Summary

The SEO Executive is pivotal in executing and maintaining SEO initiatives across multiple client projects at Indian Marketers. This role works closely with the SEO Lead and cross-functional teams (content, tech, and design) to ensure on-page accuracy, technical compliance, and consistent delivery of SEO tasks across fast-paced campaigns. It necessitates strong execution discipline, analytical thinking, and adaptability to various industries and platform types.

Responsibilities

• Execute the SEO strategies and task structures as defined by the SEO Lead.
• Manage daily SEO operations across multiple clients to ensure all deliverables meet essential technical and editorial standards.
• Support large-scale SEO automation workflows, page quality assurance processes, and content optimization pipelines.
• Identify on-ground SEO gaps and provide insights or quick wins to enhance organic visibility.
• Maintain alignment among keyword data, live URLs, and analytics dashboards across all client projects.

Core Responsibilities

1. On-Page SEO Execution

   • Optimize page-level elements (titles, meta tags, H1s, internal linking, structured data).
   • Review content uploads on WordPress or CMS dashboards to ensure SEO readiness.
   • Audit legacy pages for optimization opportunities and coordinate necessary updates.
   • Implement interlinking logic, schema blocks, and keyword integration per approved frameworks.

2. Technical SEO Support

   • Conduct regular crawls using tools like Screaming Frog or Sitebulb and report on crawl health issues.
   • Track and validate robots.txt, canonicalization, XML sitemaps, and page indexation.
   • Collaborate with developers to resolve crawlability, Core Web Vitals, and redirection issues.
   • Participate in pre-launch SEO quality assurance during site builds, redesigns, or migrations.

3. Keyword Research & Content Alignment

   • Conduct SERP-led keyword research, topic clustering, and competitor benchmarking.
   • Maintain keyword-to-URL mapping sheets and update them with live content data.
   • Support writers with keyword context, meta information, and search intent validation.
   • Create supporting keyword lists for internal linking, FAQs, and schema enhancements.

4. Analytics & Reporting

   • Update ranking and traffic dashboards weekly for all assigned projects.
   • Track key performance metrics including indexation, click-through rates (CTR), impressions, and traffic trends.
   • Assist in generating monthly client reports highlighting key insights and data exports.
   • Log recurring SEO issues, observations, and resolutions in internal documentation systems (Notion / Sheets).

5. Off-Page Coordination

   • Aid in link-building submissions, outreach documentation, and backlink audits.
   • Maintain link tracking sheets with source, anchor, and quality score references.
   • Monitor toxic links and identify potential opportunities for disavowal or replacement.

Key Deliverables

• Achieve 100% accuracy in on-page optimization and meta implementation.
• Produce weekly crawl health reports with prioritized fixes.
• Deliver monthly SEO dashboards reflecting traffic and ranking performance.
• Maintain updated keyword and interlinking matrices for all live projects.
• Ensure compliance with internal pre-publishing and post-publishing SEO quality assurance checklists.

Tools & Platforms

• Research: SEMrush, Ahrefs, Google Keyword Planner, Trends
• Technical: Screaming Frog, Search Console, Sitebulb, PageSpeed Insights
• Analytics: Google Analytics 4 (GA4), Looker Studio, Google Sheets Dashboards
• Collaboration: WordPress, Notion, Asana, SurferSEO, Google Workspace

Reporting Structure

• Reports To: SEO Lead
• Collaborates With: Content, Tech, Design, and Data teams
• Supports: SEO interns/assistants in content uploads and quality assurance

Qualifications

• 2–3 years of hands-on SEO experience, preferably in agency or multi-project environments.
• Strong command of on-page, keyword research, and technical SEO fundamentals.
• Familiar with Google Analytics, Search Console, and SEO toolsets.
• Competent in managing large datasets and reporting frameworks through spreadsheets.
• Excellent communication, time management, and attention to detail skills under high-volume scenarios.

Preferred Skills

• Experience with various CMS platforms.
• Knowledge of basic HTML/CSS for on-page optimizations.
• Familiarity with local SEO strategies and execution.

Experience

• Minimum 2–3 years of relevant SEO experience, with a focus on agency work or multi-client project management.

Environment

• The role is typically conducted in an office setting with the possibility of remote work arrangements as per company policy.

Growth Opportunities

Opportunities for career advancement include progression from SEO Executive to Senior SEO Executive, SEO Specialist, SEO Lead, and ultimately Head of SEO. High performers will receive mentorship across projects, training on automation systems, and transition towards ownership of full SEO modules.

Benefits

• Not specified.