About SalaryBox :
SalaryBox is a solution that makes employee management effortless.
Our product offers a range of features, from time and attendance tracking to employee
payments, and much more. We help small businesses manage their payroll by eliminating the
hassle of manual, paper-based processes with our service, you'll always know what you owe
employees when payments are due, and who's been paid.
With our automated system, you can have your payroll processed in seconds, right from the
palm of your hands. Our customers enjoy peace of mind knowing their company is following
all regulations.
Founded in 2020, we have raised capital from top-tier investors including Y Combinator,
DoorDash Inc.’s Gokul Rajaram, former Tinder and Spotify executive Sriram Krishnan and
former Facebook executive Anand Chandraskeran.
Our values are rooted in Customer Empathy & a relentless obsession with Product
Innovation. Our passion to build an extremely useful and usable product has helped us grow
significantly within a small span of time.
Get on board with our platform today to see how it can help you and your company grow!
Available on both Android and iOS.
Website : https://www.salarybox.in/
LinkedIn : https://www.linkedin.com/company/salaryboxapp
Job Location – Gurgaon

Job Summary:
We are looking for a Product Marketer to join our team. This role will lead our post-product
development marketing efforts. This individual will act as the voice of the customer by
addressing questions around our product, determining target customers and how to best reach
them. A key part of the role is to drive product adoption, specifically in-app product adoption.
How do we get our customers to use our product more and more, i.e, increase usage, and
stickiness thus driving loyalty. The ideal candidate will collaborate across functions to deliver
an effective product marketing strategy to meet the business objectives in the most efficient
manner.
Key Responsibilities:
 Work closely with sales, marketing, customer success and product teams to develop
key messaging, value proposition and pricing models.
 Together with the product team, educate both internal and external stakeholders on
our product features and their benefits.
 Create marketing programs (e.g. sales documentation, product videos, website copy,
blog posts, webinars, eBooks, case studies) that articulate the benefits of our products.

 Conduct market analysis to obtain understanding of the competitive landscape and
help establish product differentiators.
 Create sales collateral and tools that align with the buying process and help move
prospects & customers through the sales cycle.
 Assist sales on calls when appropriate to provide deeper dives into the product.
 Speak and present both internally and externally to promote the story of our product.
 Build a small team of product marketing specialists and interns; establish individual
and team metrics and report on success.
 Understand current communication systems in place by iterating different campaigns.
Coordinating with different stakeholders. Setting up campaigns and journeys for the
product.
 Setting new channels for communication and Standardising communication for sales
teams. 
 Build and manage website end to end. Run new experiments and optimise all products
to increase organic growth.

Requirements and Qualifications:
 3+ years of relevant experience.
 Must have worked with startups.
 Worked with Data and experienced on B2C products.
 Worked on Feature GTM activities like:KB Article, Blog, Support FAQ, Feature
Videos, Internal and External Feature Announcements.
 Hands on onboarding & activation communication via Email, WA etc.
 Knowledge of tools like Clevertap, MoEngage, WebEngage etc
 Analytically & logically strong - must be able to devise hypotheses, run experiments
& iterate based on data.
 Strong at segmenting users, writing content, figuring right time to send messages and
figuring out right channel.