Role: Manager – Sales Analytics (North America Retail)
About Skillmatics
Skillmatics is a global brand that develops innovative educational games, art & craft activities,
learning resources and STEM toys that build core skills in children through the joy of play. We have
been growing exponentially since we launched in 2017 and have hit several milestones:
• Sold 5,000,000+ units across 20+ countries.
• Hit the No 1 Rank on Amazon USA across the entire Toys & Games category.
• Bestselling brand on Amazon with 150,000+ global reviews with an average rating of 4.6 Stars.
• Offline roll out across 15,000 global retailers including Walmart, Target, Hamleys & Smyths.
• Awarded the Global SMB of the Year by Amazon.
• Raised $25 Million in venture capital from marquee global investors (Sequoia and Sofina).
• Founder was featured in the Forbes 30 under 30 Entrepreneur List.
• Team of 200+ across California, Texas, and Mumbai.
Our family businesses are market leaders in the global packaging industry with 12 manufacturing
facilities based in India and revenues of over $300 Million. This gives us a unique competitive
advantage from a supply chain perspective as we are fully vertically integrated. We have leveraged
this to build a product development process that is 5X faster than incumbent brands in the category.
The Role
The Sales Analyst is an active participant in the sales and logistics processes required to service the
account(s) within their ownership. This position regularly accesses retailer portals, conducts
POS/inventory analysis and forecasting/demand planning, and reviews and reports relevant key
metrics. The Sales Analyst role aims to bolster and assist regional Sales teams by generating
insightful reports that support sales initiatives. This position involves offering key insights into sales
trends across essential items and categories. Additionally, the role entails providing cross-functional
support in collaboration with Marketing, Finance, and Operations.
Some key responsibilities are as follows:

• Collect, maintain, analyze, and deliver accurate, timely and professional appearing weekly
departmental point-of-sale reports for designated areas of responsibility on regular cycles
(daily, weekly, monthly, quarterly, annually) as appropriate.
• Evaluate and report customer, retailer channel and market performance data to increase
sales productivity, direct marketing initiatives, support forecast process and assist in
business planning.
• Produce insightful, actionable, and presentable Ad-Hoc reports accurately and for timely
distribution to both internal and external customers. Respond quickly to ad-hoc requests
with short notice and deadlines.
• Utilize all available data to stay ahead of trends, gauge product demand, report findings and
validate customer forecast data. Provide feedback and dialogue to align forecasts when
discrepancies are found.

• Develop productive working relationships with key major retailer contacts, including
replenishment, forecasting and buyer counterparts when relevant at designated account(s)
to align on sales and promotional forecasts and supply chain initiatives.
• Collaborate with Sales Team and Supply Chain to create item level forecasts and support
internal S&OP processes.
• Manage inventory levels to achieve customer in-stock and On-Time, In-Full (OTIF) goals
without driving excess inventory.
• Analyze product categories, changing assortments, price points, location, active and
discontinued items, store volume groups, retail comp stores vs. total, customer behavior or
placement driven trend changes, etc. to capture and report relevant business insights.
• Actively participate and support the line review process.
• Monitor sell-through velocities and inventories by retail customer and work with regional
sales managers to ensure adequate corporate and retail inventory to support consumer
demand and minimize lost sales
• Life cycle strategy
o New release strategy
o Recommend price changes to catalog products based on product lifecycle,
competitive products and forecasted profitability

• Perform competitive analysis across manufacturers, brands, and package types, identifying
trends, opportunities, and challenges crucial to core business areas.
• Support sales team with revenue/profitability tracker for quotas for field team
• Monthly business review for retailers
• Perform ROI analysis on channel marketing activities
• Manage channel marketing commitments
• Create promotional analysis to support Regional Business Managers' promotional decisions.
• Evaluates MD/Return liability due to POG strategies and advises on rundown strategies
• Manage pricing model and run analysis on new account pricing
• Develop competitive grid for each new product that includes features, pricing, what is in the
box, graphics
• Manage store/item level data to identify consumer and geographic trends.
• Provides insights on sales impact due to POG versioning/ distribution changes /
merchandising elements
• Evaluates effectiveness of localization / test door projects / lost doors market transference

You’re a good fit if you:
• Are a self starter and interested in a role with cross-functional exposure
• Have high energy and a bias for action
• Have a strong analytic skill set with the ability to provide actionable recommendations based
on key performance indicators.
• Are familiar with using one or more of the following retail reporting portals –Retail Link,
Target Partners Online, CVS STIBO
• Work well with others; and are able to effectively participate and motivate others working
within a team environment.
• Possess excellent written and oral communication skills; able to present to all levels within
the organization as well as customers.
• Are goal oriented, confident, outgoing, and able to succeed under pressure within a
competitive and fast paced environment.