Marketing Measurement & Analytics Lead

Company Overview

Comet is one of India's fastest-growing sneaker and footwear brands, focused on building products that resonate with the next generation of consumers. As we continue to scale our direct-to-consumer (D2C) and omnichannel business, data-driven decision making is at the core of our growth strategy.

Job Summary

We are looking for a Marketing Measurement & Analytics professional who can help quantify marketing effectiveness, optimize investments, and drive profitable growth. The role involves measuring marketing effectiveness across various channels and generating actionable insights to improve customer acquisition and retention.

Responsibilities

• Own marketing measurement across performance marketing, brand campaigns, customer relationship management (CRM), influencer marketing, and offline initiatives.
• Build and enhance Media Mix Models (MMM) to evaluate channel contributions and optimize budget allocation.
• Develop attribution frameworks and incrementality testing methodologies to measure true marketing impact.
• Analyze end-to-end marketing funnels, identifying conversion bottlenecks and growth opportunities.
• Monitor key metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), Lifetime Value (LTV), retention rates, repeat purchase rates, and contribution margins.
• Partner with Growth, Brand, Product, Finance, and Leadership teams to drive data-backed marketing decisions.
• Design and measure A/B tests across acquisition, conversion, retention, and customer engagement initiatives.
• Create dashboards and reporting frameworks to provide visibility into business and marketing performance.
• Deliver strategic recommendations to improve marketing efficiency and customer acquisition economics.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 3+ years of experience in Marketing Analytics, Media Measurement, or Growth Analytics.
• Strong understanding of Media Mix Modeling (MMM), Marketing Attribution, Incrementality Testing, and Marketing ROI measurement.
• Experience analyzing digital marketing channels including Meta (formerly Facebook), Google, YouTube, Influencer, Affiliate, and CRM.
• Hands-on experience with visualization tools such as Tableau, Power BI, Looker, or similar platforms.
• Strong understanding of e-commerce and D2C business metrics.
• Ability to communicate analytical insights effectively to both technical and business stakeholders.

Preferred Skills

• Experience in direct-to-consumer (D2C), e-commerce, retail, consumer brands, or high-growth startups.
• Exposure to customer segmentation, lifecycle marketing, and retention analytics.
• Knowledge of statistical modeling, forecasting, and causal inference methodologies.
• Experience working with experimentation and growth teams.

Experience

• 3+ years of relevant experience in Marketing Analytics or related fields.

Environment

The position is based in Bengaluru, providing opportunities for collaborative work within a dynamic and innovative team focused on scaling the brand's presence and measurement capabilities.

Growth Opportunities

This role will play a critical part in building a measurement-first culture at Comet, enabling personal and professional development as the company grows.

Benefits

• Comprehensive health insurance coverage.
• Opportunities for professional development and training.
• Work in a vibrant and motivating environment at a fast-growing company.