Marketing Head #2 | Scrabble & Jigsaw

Posted on 15-09-2026

Job Description

Head of Marketing | Mumbai

Role Overview

We are looking for a senior marketing leader to drive brand strategy, consumer engagement and growth for a leading Indian fashion business with a portfolio of established brands across premium and contemporary segments.

The role will be responsible for translating brand vision into differentiated positioning, impactful campaigns and measurable consumer outcomes, with a strong focus on digital growth and evolving consumer behaviour.

Key Responsibilities

Develop and execute differentiated brand strategies aligned with individual brand positioning and business priorities.
Define brand voice, positioning, visual language and consumer proposition across channels.
Lead integrated 360° campaigns across seasonal launches, key commercial moments, brand initiatives and cultural occasions.
Drive digital growth across social, search, display, influencer marketing and e-commerce.
Develop strategies to drive qualified traffic, consumer acquisition, engagement and conversion.
Build compelling content ecosystems across films, lookbooks, social content, editorial storytelling and other brand formats.
Lead influencer, celebrity, PR and media partnerships across relevant consumer segments and markets.
Develop brand-led IPs, activations and consumer experiences that strengthen relevance and engagement.
Partner closely with Creative, Product, Merchandising, Retail and Digital teams to ensure consistent brand execution.
Support brand growth across domestic and international markets through relevant media, events and consumer touchpoints.
Own marketing budgets, agency relationships and campaign performance against agreed KPIs.
Lead and develop multidisciplinary teams across brand, digital, content, PR and related marketing functions.

Candidate Profile

Must-Have

12–18 years of relevant marketing experience, with significant exposure to fashion, luxury, premium consumer or lifestyle brands.
Proven experience in brand building and strategic marketing, beyond purely communications or agency-led roles.
Strong understanding of digital marketing, consumer acquisition, social, content and e-commerce.
Demonstrated ability to connect brand strategy with measurable commercial outcomes.
Experience working closely with Creative, Product, Merchandising and Retail functions.
Strong creative judgement combined with commercial and analytical thinking.
Experience managing teams, agencies and multiple stakeholders.
Exposure to Indian and/or international consumer markets.

Preferred

Experience in luxury fashion, designer wear, bridalwear or premium fashion.
Exposure to both high-luxury and purpose-led brands.
Experience with celebrity and influencer-led marketing.
International brand-building or global market exposure.
Experience operating in a founder-led or creatively driven environment.

Experience & Qualifications

12–18 years of relevant professional experience.
Ideally 5+ years within fashion, luxury, premium consumer or closely related categories.
Experience spanning both brand building and digital growth.
MBA / Master’s degree in Marketing, Communications or a related discipline preferred.

Key Skills / Competencies