Sales Application Manager

Company Overview

Ayr Energy specializes in a range of transformer products, bridging engineering and sales while providing optimal technical and commercial solutions to meet customer needs.

Job Summary

The Sales Application Manager will be responsible for driving the technical sales process of Ayr Energy’s transformer products. This role serves as a crucial link between engineering and sales, translating customer specifications into optimized proposals and offering technical support to stakeholders. The ideal candidate will have strong knowledge of power transformer design and experience in engaging with customers and handling utility bids.

Responsibilities

• Proposal & Bid Management (Internal Coordination)

  • Lead the entire proposal process from customer Request for Quotation (RFQ) to proposal submission for utility customers.
  • Review commercial and technical specifications, coordinating with engineering teams to develop preliminary designs and cost estimates.
  • Prepare technically compliant and commercially optimized proposals, ensuring clarity in scope definition and compliance with all customer requirements and IEEE/IEC standards.
  • Maintain a centralized repository of proposals, costing templates, and bid trackers for management review.

• Customer-Facing / Sales Engineering Support

  • Engage in pre-bid and post-bid discussions with utilities, Engineering, Procurement, and Construction (EPC) firms, and developers.
  • Act as the technical interface between customers and Ayr Energy for pre-order and post-proposal clarifications.
  • Review customer feedback and coordinate technical responses, design alternatives, or cost optimizations.
  • Support the sales team in presenting Ayr Energy’s product capabilities and technical differentiators during customer meetings and bid evaluations.

• Process Development & Cross-Functional Alignment

  • Drive standardization of proposal formats, costing norms, and approval workflows.
  • Contribute to training initiatives for sales teams on product knowledge.
  • Collaborate closely with design, procurement, and project teams to ensure alignment between proposal commitments and manufacturing feasibility.
  • Develop an in-depth understanding of customer requirements and market trends to guide product and proposal strategy.

Qualifications

• Education: Bachelor’s degree in Electrical Engineering required.
• Experience:
  • 10+ years of experience in sales application, proposal engineering, or bid management specifically for transformers, switchgear, or related grid equipment.
  • Prior experience in utility or EPC tendering processes in the U.S. market is essential.
• Technical Skills:
  • Strong engineering foundation with deep understanding of transformer design.
  • Proven experience handling technical-commercial proposals for utilities or EPC customers in the U.S. market.
  • Familiarity with IEEE/IEC standards and U.S. or international utility specifications preferred.
• Soft Skills:
  • Strong commercial acumen with attention to cost structure and competitiveness.
  • Excellent coordination and communication skills across technical and business functions.
  • Proficiency in MS Office and any proposal management tools.

Preferred Skills

• Knowledge of commercial and legal clauses, various compliance submissions, and specialized requirements for utility transformer bids.

Experience

• Minimum of 10 years in similar roles, with emphasis on sales application management, proposal engineering, or bid management for transformer and related equipment.

Environment

The typical work setting will involve cross-functional collaboration in a dynamic sales and engineering environment, primarily focusing on technical discussions and proposal management.

Salary

Not specified.

Growth Opportunities

Opportunities for career advancement may be available as the company expands its offerings and client base.

Benefits

Not specified.