Marketing Executive

Company Overview

Didier & Frank is a luxury chocolate brand renowned for its leadership in dark chocolates and cocoa products. The company specializes in quick commerce, airline partnerships, and retail distribution, establishing a strong presence in the premium confectionery market.

Job Summary

The Marketing Executive will be responsible for enhancing brand visibility and client engagement through strategic influencer collaborations, social media management, and key account coordination. This role plays a vital part in driving the brand’s growth by executing creative marketing strategies, managing digital presence, and fostering strong relationships with key partners, all within a fast-paced, luxury brand environment.

Responsibilities

• Influencer Marketing & Collaborations

  • Identify, vet, and outreach to relevant creators, coffee enthusiasts, food bloggers, and lifestyle influencers.
  • Coordinate end-to-end product sampling, barter campaigns, and paid creator deliverables.
  • Track campaign deliverables, maintain collaboration logs, and measure ROI, engagement, and reach across influencer activations.

• Social Media & Community Engagement

  • Plan, coordinate, and execute the brand’s organic posting calendar across Instagram and other digital channels.
  • Draft engaging captions, align with design/content requirements, and stay updated on trending formats and coffee industry aesthetics.
  • Monitor brand mentions, respond promptly to audience comments and direct messages, and maintain a polished, consistent brand voice.

• Key Account Management & Inbound Coordination

  • Serve as the primary contact for key gifting clients, cafes, and select B2B accounts.
  • Handle incoming inquiries, understand requirements, prepare quotes, and liaise with production/dispatch teams for timely delivery.
  • Foster ongoing relationships with accounts to ensure repeat orders and brand consistency.

Qualifications

• 1 to 2 years of experience in digital marketing, social media handling, influencer outreach, or client relationship roles.
• Exceptional written and spoken English communication skills.
• Strong ability to craft engaging social media copy and professional email communications.
• High visual sensibility with familiarity with Instagram trends and aesthetics.
• Strong organizational discipline and proactive attitude toward relationship building.
• Educational qualification: Not specified, but relevant experience in marketing or related fields preferred.

Preferred Skills

• Experience within D2C, food/beverage, or lifestyle brands.
• Knowledge of digital marketing tools and analytics platforms.
• Creative mindset with a keen eye for visual content.
• Ability to work independently and manage multiple projects simultaneously.

Experience

• 1 to 2 years of relevant experience in digital marketing, social media management, influencer outreach, or client relationship management.

Environment

• Full-time, in-office role based in Pune.
• Location: ICC Towers (MCCIA), Next to JW Marriott & Pavillion Mall, SB Road, Pune.
• No field travel required.
• Work hours: Monday to Friday, 9:00 AM to 6:00 PM, with half-day on Saturday.
• Dynamic, creative, and collaborative work environment within a luxury brand setting.

Salary

• Range: ₹4,00,000 to ₹7,00,000 per annum.

Growth Opportunities

• Potential to advance into senior marketing roles or brand management positions.
• Exposure to strategic marketing planning and high-impact campaign execution.
• Opportunity to work with a premium luxury brand expanding across multiple channels.

Benefits

• Work with a prestigious luxury brand in a creative environment.
• Exposure to comprehensive marketing strategies and execution.
• Hands-on ownership of impactful marketing initiatives.
• Access to a premium office space at a prime location in Pune.