Head of Marketing — Growth, CRM & Merchandising
Company Overview
The company is a German fashion e-commerce retailer relaunching its operations after a temporary shutdown. It retains a strong first-party data advantage, including five years of purchase history across approximately 860K customer records and a significant social media following.
Job Summary
The Head of Marketing will be responsible for leading the growth and merchandising strategy for a relaunch of the German fashion e-commerce platform. This role requires a hands-on approach in directing CRM initiatives, enhancing customer experiences, and leveraging data for marketing strategies while focusing on organic growth before scaling paid media efforts.
Responsibilities
- CRM & Reactivation: Direct an external CRM agency, manage the relationship, and lead the initiative to bring CRM competency in-house post-relaunch phase.
- Paid Media: Develop business cases for Meta/Google audiences, ensure legal compliance for data uploads, manage budgets, and enforce strict return on ad spend (ROAS) criteria.
- Website & Customer Experience: Enhance the website user experience by utilizing technology for personalization, improving on-site search, and reducing conversion friction.
- Product Performance & Merchandising: Monitor sales and performance metrics, recommend product listing decisions, and collaborate on assortment planning and bundling strategies.
- Content & Creative Production: Oversee the production of fit-focused product content and quality control to meet brand priorities.
- Analytics & Reporting: Manage performance dashboard reporting including revenue, margin, return rates, and paid customer acquisition costs.
Qualifications
- Experience: 4–7 years of hands-on experience in growth, CRM, or e-commerce marketing, preferably in fashion or direct-to-consumer (D2C) sectors.
- Skills: Proficient in using CRM platforms (like Inxmail or Klaviyo) and lifecycle segmentation.
- Agency Management: Comfortable managing external agencies and freelancers.
- Marketing Knowledge: Understanding of Meta/Google Ads fundamentals, with experience in custom audiences and ROAS.
- Language Skills: Excellent written and spoken English; German language skills are a plus.
- Personality Traits: High energy, proactive attitude, and comfort with making decisions with incomplete information.
Preferred Skills
- Experience in returns/fit analytics and merchandising decisions.
- Familiarity with the Shopify platform and on-site personalization techniques.
- Background in European fashion e-commerce or apparel brands.
Experience
4–7 years of experience in growth marketing, CRM, or e-commerce, ideally within the fashion or direct-to-consumer industry.
Environment
This full-time position is based in Delhi NCR, India, offering a mid-senior level role with high autonomy as an individual contributor.
Salary
Compensation will be at market rate for a mid-senior growth marketing position in Delhi NCR, along with a bonus structure linked to gross margin, net of returns.
Growth Opportunities
Potential for advancement as the company scales its marketing team and operational capabilities in response to the relaunch success.
Benefits
- Competitive salary and bonus structure.
- Opportunity to bring in-house previously outsourced functions, enhancing professional growth and responsibility.
