Manager/ Assistant Manager Client Engagement, Retention and Growth (Digital Marketing) | Scrabble & Jigsaw

Posted on December 29, 2023

Job Description

Role: Manager/ Assistant Manager Client Engagement, Retention and Growth (Digital Marketing)     What does Customer Engagement, retention and growth team do?   In the Customer Engagement, retention and growth team we draw patterns from user behaviour and build and run rewards and offers campaigns that will ensure repeated transactions and usage of the app.   We use data to understand customer preferences and ensure that the product roadmap is robust and includes all relevant functionalities that the customer would expect going forward. We assist the product team in creating the requirements and also testing these. We manage all communications required with the user.   Required candidate’s profile : 3-4 years min. experience in the below   <ul> <li style="text-align:justify">Ability to understand data patterns and create communication and gamification campaigns. Measurement of impact against these will be performance criteria for the candidate</li> <li style="text-align:justify">Comfortable with marketing automation tools – MoEngage, Gupshup, Rewards & loyalty programs</li> <li style="text-align:justify">Should have effectively achieved customer retention/engagement metrics such as Customer Lifetime Value, churn rate, repeat transaction rate, number of sessions by user etc. set by the organisation</li> <li style="text-align:justify">Should be able to envisage and draft creative, engaging and visually attractive communications including notifications, emails, messages and videos (with assistance of designer, appropriate tools)</li> <li style="text-align:justify">Ability to help Product team to draft and prioritise customer requirements for the product roadmap</li> <li style="text-align:justify">Should have worked in the customer success / engagement / retention team of a B2C mobile/web app company</li> <li style="text-align:justify">Passionate about Data and Analytics technologies – Should be able to look at collected data, analyze it and extract actionable insights. Should have knowledge of consoles / tools used to understand, strategize and manage data about customers</li> <li style="text-align:justify">Should have collaboration skills to ensure close coordination of marketing, product and tech team in order to achieve the desired customer journey</li> <li style="text-align:justify">Teamwork – Should have experience of working in a team and Should have supervised work of teams of 2-3 juniors</li> <li style="text-align:justify">Experience of FinTech / BFSI is preferable.</li> </ul>

Job Description